Urban Wellness

Top states where Urban Wellness is active based on indexed sales coverage.

NMNew Mexico

($.5M-1M)

Trend narrative unavailable.

Flower represents 48.1% of URBAN WELLNESS's sales but is down 21.6% YoY. In contrast, Pre-Rolls surged 19.4% YoY, while Edibles skyrocketed 71.9%, highlighting shifting consumer preferences. Vapes saw a staggering decline of 78.6%.

Category	Sales Share	Avg Price	YoY
Flower	48.1%	$23.51	21.6%
Pre-Rolls	24.1%	$7.93	19.4%
Edibles	12.7%	$12.36	71.9%
Concentrates	6.2%	$32.57	12.4%
Vapes	6.0%	$16.22	78.6%

URBAN WELLNESS operates solely in New Mexico, holding a 100% sales concentration in this state. The brand faces intense competition in this concentrated market, making local strategies crucial for recovery.

State	Concentrates	Edibles	Flower	Pre-Roll	Vapes
New Mexico	16	19	11	8	36

URBAN WELLNESS ranks #11 in the Flower category, falling behind PURLIFE (#1) and COOKIES (#2). This decline from #9 to #11 reflects escalating competitive pressure as it trails peers like DAIRY 2 DANK and SOMATIC, both of which are gaining ground.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 White Burgandy Gram 3.50	Flower	38.6%
#2 Honey Cap Rosin	Edibles	0.8%
#3 Zero Tolerance [1g]	Pre-Rolls	20.5%
#4 Subzero 3.50 Gram Flower	Flower	19.2%
#5 Zero Tolerance Gram 28	Flower	21.1%
#6 Black Label Deep Space #2 [4g] Black Label Gram 3.50	Flower	1053.5%
#7 Rosin Sugar Skull Sour Cherry	Edibles	121.5%
#8 Black Label Illuminati [4g] Black Label Gram 3.50	Flower	123.4%
#9 Cap Junky 28 Gram Flower	Flower	132.1%
#10 Black Label Black Ice Black Label Gram 28	Flower	992.6%

Peer brands benchmarked against Urban Wellness using competitive landscape rank coverage, proximity, and momentum.

TR

Truforia

Prohibition 37

Smokey Road Farms

Purlife