Is this your Brand? Log in to Hoodie!
Log in to HoodiePurlife
Data Snapshot for Mar 19, 2026
Overview
Rank improved from #2 to #1 in New Mexico—PURLIFE's sales up 9.6% YoY, though down 2.2% over the last three months. The low-tier brand is navigating a pricing strategy shift as monthly sales have dipped 9.2%.
Categories
- Top Category: Flower
- Price Tier: Value
- States Active: 3
Top States
Purlife Top StatesFeb 2026
Top states where Purlife is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$9.82
YoY Sales Trend
9.6%
2Y Sales Trend
5.8%
Flower commands 81.4% of sales with a 5.1% YoY increase, while Pre-Rolls surged 27.6% YoY. Concentrates are the standout at +86.4% YoY, contrasting sharply with Accessories, which plummeted 93.2% YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 81.4% | $18.79 | 5.1% |
| Pre-Rolls | 15.9% | $2.86 | 27.6% |
| Concentrates | 2.4% | $9.3 | 86.4% |
PURLIFE thrives in New Mexico, capturing 98.8% of sales, with minimal presence in California (0.7%) and Puerto Rico (0.5%). Geographic concentration is extremely high, with New Mexico as a dominant market.
| State | Concentrates | Flower | Pre-Roll |
|---|---|---|---|
| 15 | 9 | 5 | |
| 24 | 1 | 6 | |
| ⊖ | ⊖ | ⊖ |
Want SKU-Level Buyer Signals?
Unlock purchaser contacts, SKU-level velocity, and whitespace opportunities for this brand.
Market Position
Competitive LandscapeFeb 2026
PURLIFE leads in Flower, recently regaining the #1 rank from COOKIES. Competitive tension is evident as it lost ground to SOMATIC and SMOKEY ROAD FARMS, highlighting a dynamic market landscape.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 24.8% |
#2 | Flower | 24.9% |
#3  | Flower | 94.8% |
#4  | Flower | 87.5% |
#5 | Flower | 69.4% |
#6 | Flower | 87.1% |
#7  | Flower | 213.2% |
#8  | Pre-Rolls | 142.5% |
#9 | Flower | 107.5% |
#10  | Flower | 118.1% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Purlife using competitive landscape rank coverage, proximity, and momentum.
