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Data Snapshot for Mar 19, 2026
Overview
TRUFORIA's impressive 156.1% YoY growth places it firmly in the competitive landscape, despite a recent 33% dip over the last three months. Positioned in the low tier, the brand's sales signal a strong consumer demand that could rebound.
Categories
- Top Category: Flower
- Price Tier: Value
- States Active: 1
Top States
Truforia Top StatesFeb 2026
Top states where Truforia is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$11.13
YoY Sales Trend
156.1%
2Y Sales Trend
60.4%
Flower dominates at 90.4% of sales, skyrocketing 160.2% YoY—making it the fastest-growing category. Pre-Rolls hold a smaller share at 9.6%, also showing significant growth at 128.4%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 90.4% | $17.77 | 160.2% |
| Pre-Rolls | 9.6% | $2.46 | 128.4% |
TRUFORIA's geographic concentration is entirely in New Mexico, commanding 100% of its sales in this state. This strong local presence emphasizes its potential for growth in a single market.
| State | Flower | Pre-Roll |
|---|---|---|
| 8 | 37 |
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Market Position
Competitive LandscapeFeb 2026
#8 in Flower, TRUFORIA has climbed from #24 over the past year but faces stiff competition from PURLIFE (#1) and COOKIES (#2). It has lost ground to peers like DAIRY 2 DANK and SOMATIC, highlighting the competitive tension.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 32.7% |
#2  | Flower | 743.7% |
#3  | Flower | 41.5% |
#4  | Flower | N/A |
#5  | Flower | 33.5% |
#6  | Flower | 1648.1% |
#7  | Flower | 727.1% |
#8  | Flower | 1095.8% |
#9  | Flower | 481.3% |
#10  | Pre-Rolls | 701.0% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Truforia using competitive landscape rank coverage, proximity, and momentum.
