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Brand Explorer/Prohibition 37

Prohibition 37

Data Snapshot for Mar 19, 2026

Overview

Prohibition 37 is a physician-led, nationally recognized, and award-winning vertical cannabis company in New Mexico. P37 is highly focused on the customer experience and science of the medicinal and recreational effects of its many products. Our name is derived from The Marihuana...

PROHIBITION 37's YoY growth has plunged 13.6%, with a recent drop of 13.9% over the past three months. Mid-tier pricing is under pressure as the brand slipped from rank #6 to #7 in New Mexico.

Categories

FlowerPre-RollsConcentratesVapesAccessories
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 2

Top States

Prohibition 37 Top StatesFeb 2026

Top states where Prohibition 37 is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Prohibition 37 market trend chart

Average Price

$15.13

YoY Sales Trend

13.6%

2Y Sales Trend

35.9%

Flower constitutes 69.6% of sales but has seen a decline of 19.3% YoY, while Pre-Rolls are the only category gaining traction at +3.5%. Accessories surged by 63.1% YoY, showcasing emerging consumer preferences.

CategorySales ShareAvg PriceYoY
Flower69.6%$16.919.3%
Pre-Rolls25.5%$10.933.5%
Concentrates3.6%$28.776.0%

PROHIBITION 37 is concentrated in New Mexico, which accounts for 99.9% of sales; California follows with 0.1%. The brand's limited geographic reach underscores its niche positioning.

StateConcentratesFlowerPre-Roll
27710
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Market Position

Competitive LandscapeFeb 2026

Ranked #7 in the Flower category, PROHIBITION 37 trails behind leaders PURLIFE and COOKIES, having lost ground over the past year. It now sits 6 spots behind the top competitor.

Flower in New Mexico Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Prohibition 37: 6Prohibition 37: 7Enchanted Botanic…: 9Enchanted Botanic…: 6Truforia: 5Truforia: 8Smokey Road Farms: 12Smokey Road Farms: 5Purlife: 1Purlife: 1

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Cotton Candy 3.50 Gram Flower
Cotton Candy 3.50 Gram Flower
Flower4.1%
#2
Cotton Candy 1 Gram Flower
Cotton Candy 1 Gram Flower
Flower11.1%
#3
Mega Mind 1 Gram Flower
Mega Mind 1 Gram Flower
Flower10.4%
#4
Mega Mind 3.50 Gram Flower
Mega Mind 3.50 Gram Flower
Flower1.4%
#5
Fruit Pie 3.50 Gram Flower
Fruit Pie 3.50 Gram Flower
Flower4.9%
#6
Sacred Sour F2 [1g]
Sacred Sour F2 [1g]
Pre-Rolls219.1%
#7
Banana Dulce 3.50 Gram Flower
Banana Dulce 3.50 Gram Flower
Flower410.7%
#8
10 G's 10 Gram Pre Rolls Single 1 Pack
10 G's 10 Gram Pre Rolls Single 1 Pack
Pre-Rolls1086.5%
#9
Space Lube [1g]
Space Lube [1g]
Pre-Rolls1893.7%
#10
Tear Gas 3.50 Gram Flower
Tear Gas 3.50 Gram Flower
Flower4755.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Prohibition 37 using competitive landscape rank coverage, proximity, and momentum.