Pura Vida

Top states where Pura Vida is active based on indexed sales coverage.

ONOntario

($250-500K)

NLNewfoundland and Labrador

(<$250K)

BCBritish Columbia

(<$250K)

Trend narrative unavailable.

Concentrates dominate at 52.0% but dropped 17.8% YoY. Vapes follow at 37.9%, down 8.7% YoY, while Oral products and Pre-Rolls also faced declines. Edibles and Flower saw dramatic YoY drops of 53.0% and 70.5%, respectively.

Category	Sales Share	Avg Price	YoY
Concentrates	52.0%	$18.87	17.8%
Vapes	37.9%	$30.72	8.7%
Oral	8.3%	$30.71	17.8%
Pre-Rolls	1.6%	$16.82	13.4%

PURA VIDA thrives in Yukon and Ontario, leading sales at 54.0% and 21.9% respectively. British Columbia holds 20.3%, showcasing a concentrated presence across 8 states, with strong market penetration in these key regions.

State	Concentrates	Oral	Pre-Roll	Vapes
Newfoundland And Labrador	6	⊖	⊖	14
British Columbia	6	4	⊖	⊖
Ontario	26	38	⊖	33

Ranked #11 in the competitive Vapes category, PURA VIDA improved from #25 to #4 within a year. Competing closely with HEAD SPACE CANNABIS, GENERAL ADMISSION, and UNCLE BOB, it remains 8 spots behind GENERAL ADMISSION and 6 spots behind UNCLE BOB.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Purple Octane 1200 Mg Vapes Cartridges	Vapes	N/A
#2 Zombie Kush 0.50 Gram Pre Rolls Single 1 Pack	Pre-Rolls	N/A
#3 Blue Dream 2000 Mg Vapes Cartridges	Vapes	N/A
#4 Pura Vida 1000 Mg Vapes Disposables	Vapes	11.8%
#5 Pineapple Express 1000 Mg Vapes Cartridges	Vapes	82.0%
#6 Pura Vida 1.50 Gram Pre Rolls Multipack 3 Pack	Pre-Rolls	20.6%
#7 Zombie Kush 1.50 Gram Pre Rolls Multipack 3 Pack	Pre-Rolls	65.9%
#8 Grape Ape 1000 Mg Vapes Cartridges	Vapes	22.4%
#9 Purple Octane 1000 Mg Vapes Cartridges	Vapes	25.9%
#10 Hippie Crippler 0.50 Gram Pre Rolls Single 1 Pack	Pre-Rolls	23.7%

Peer brands benchmarked against Pura Vida using competitive landscape rank coverage, proximity, and momentum.

Versus

General Admission

Davinci

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