Brand Explorer/Texas Market

Texas Cannabis Sales

Feb 2026

Overview

Sales in Texas more than doubled year over year, climbing 108.8% as the dispensary count surged 120% to 11 locations. Over a two-year window, growth reaches 112.9%, placing Texas among the fastest-expanding small-tier cannabis markets in the country. Yet unit volume is outpacing revenue gains, with average prices falling 16.4% year over year, a sign that price compression is taking hold even in this tightly regulated program. Texas Original remains the dominant brand in a market defined by its limited-license structure and narrow product scope. The state legalized low-THC medicinal cannabis through the Compassionate Use Act in 2015 and expanded qualifying conditions in 2019 and 2021, though it has not authorized recreational use or high-THC products. Licensed dispensary sales operate under one of the most restrictive frameworks in the...

  • Top Brand: Texas Original
  • Category Breakout: 49.9%
  • Top Category: Oral (50%)

Benchmarking

Market ComparisonFeb 2026

Texas posted 108.8% year-over-year sales growth through February 2026, a pace few markets of any size can match. The dispensary footprint more than doubled over the same period, jumping from five to eleven locations, yet the state remains a small-tier market operating under one of the most restrictive licensing structures in the country. That combination of rapid percentage growth and a tiny retail base makes Texas an outlier among peer markets.

24-Month Trend

Texas market trend chart
StateSalesYoY
New Hampshire$.5M-1M17.1%
Kentucky$.5M-1MN/A
Yukon$250-500K2.1%
Nunavut$250-500K59.8%
Georgia$250-500K34.5%

Category View

Category PerformanceFeb 2026

Oral products command 51.2% of the Texas market and grew 109% year over year, consistent with the program's emphasis on low-THC formulations dispensed by Texas Original. Edibles hold 38.1% share and rose 82.3%, while topicals and concentrates posted explosive percentage gains of roughly 1,800% and 1,300% respectively, though both start from negligible baselines and together account for less than 8% of sales. Vapes round out the mix at 3.3% share after nearly tripling year over year, signaling early diversification in a market historically limited to oils and tinctures.

CategorySalesAvg PriceYoY
#1Oral<$250K$51.96109.0%
#2Edibles<$250K$41.7182.3%
#3Topicals<$250K$28.561807.9%
#4Vapes<$250K$42.75188.5%
#5Concentrates<$250K$46.441303.4%
#6Accessories<$250K$19.81938.7%
#7Flower<$250K$44.2110.9%
#8Pre-Rolls<$250K$14.9889.2%

Top Brands

Category LeadersFeb 2026

Category leaders show which brands are currently strongest by segment in Texas, with 1-month rank movement when available.

Product Leaders

Category Product LeadersFeb 2026

Top ranked products by category for Texas, based on the latest state-category product snapshot.

Texas icon

Oral

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Unflavored 300 Mg Oral Tincture Tincture 1 Pack
Unflavored 300 Mg Oral Tincture Tincture 1 Pack
Texas Original#1#1#1
Unflavored 600 Mg Oral Tincture Tincture 1 Pack
Unflavored 600 Mg Oral Tincture Tincture 1 Pack
Texas Original#2#4#2
Cherry 600 Mg Oral Tincture Tincture 1 Pack
Cherry 600 Mg Oral Tincture Tincture 1 Pack
Texas Original#3#3#4
Mint 600 Mg Oral Tincture Tincture 1 Pack
Mint 600 Mg Oral Tincture Tincture 1 Pack
Texas Original#4#2#3
Mint 3150 Mg Oral Tincture Tincture 1 Pack
Mint 3150 Mg Oral Tincture Tincture 1 Pack
Texas Original#5#6#6
Texas icon

Edibles

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Watermelon 10 Mg Edibles Soft Candy Gummies 20 Pack
Watermelon 10 Mg Edibles Soft Candy Gummies 20 Pack
Heights#1#5#5
Blue Raspberry 10 Mg Edibles Soft Candy Gummies 20 Pack
Blue Raspberry 10 Mg Edibles Soft Candy Gummies 20 Pack
Heights#2#1#3
Strawberry Lemonade 10 Mg Edibles Soft Candy Gummies 20 Pack
Strawberry Lemonade 10 Mg Edibles Soft Candy Gummies 20 Pack
Heights#3N/AN/A
Tropical Fruit 200 Mg Edibles Soft Candy Gummies 40 Pack
Tropical Fruit 200 Mg Edibles Soft Candy Gummies 40 Pack
Heights#4#4#1
Green Dream (thc, Hybrid) 10mg, 20pk (200mg) Gummies
Green Dream (thc, Hybrid) 10mg, 20pk (200mg) Gummies
Heights#5#2#2
Texas icon

Topicals

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
200 Mg Topicals Balms & Oils 100mgcbd
200 Mg Topicals Balms & Oils 100mgcbd
Texas Original#1#1#1
1:1 Balm [35g] (50mg Cbd/50mg Thc) Balm
1:1 Balm [35g] (50mg Cbd/50mg Thc) Balm
The Fix#2#2#2
600 Mg Topicals Topicals (unspecified) 600mgthc
600 Mg Topicals Topicals (unspecified) 600mgthc
Fluent Cannabis Care#3#3#3
100 Mg Topicals Balms & Oils 50mgthc 50mgcbd
100 Mg Topicals Balms & Oils 50mgthc 50mgcbd
The Fix#4N/AN/A
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Vapes

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Gulf Coast Sunset Mini [1g] Mini
Gulf Coast Sunset Mini [1g] Mini
Moods#1#1#4
Midnight Cruiser Mini [1g] Mini
Midnight Cruiser Mini [1g] Mini
Moods#2#3#1
The Bling [1g] Black Line 1g
The Bling [1g] Black Line 1g
Black Line#3#2#5
K.o.n.y [1g] Black Line 1g
K.o.n.y [1g] Black Line 1g
Black Line#4#5#2
Papaya Melonz [1g] Black Line 1g
Papaya Melonz [1g] Black Line 1g
Black Line#5#4#3
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Concentrates

Feb 2026
ProductBrandFeb 2026Jan 2026Dec 2025
Electric Kool Aid Cured Badder [1g] Cured Badder
Electric Kool Aid Cured Badder [1g] Cured Badder
Hyer Kind#1#5#4
White Wedding Cured Badder [1g] Cured Badder
White Wedding Cured Badder [1g] Cured Badder
Hyer Kind#2#9#7
K.o.n.y Cured Badder [1g] Cured Badder
K.o.n.y Cured Badder [1g] Cured Badder
Hyer Kind#3#1#2
Sarasota Sour Cured Badder [1g] Cured Badder
Sarasota Sour Cured Badder [1g] Cured Badder
Hyer Kind#4#8#5
Vanilla Creme Pie Cured Badder [1g] Cured Badder
Vanilla Creme Pie Cured Badder [1g] Cured Badder
Hyer Kind#5#4#3

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