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Data Snapshot for Mar 19, 2026
Overview
SOFT SERVE's sales surged 49.1% year-over-year, ranking it #11 among cannabis brands in New Mexico. Despite a recent 3-month trend of +18.3%, unit growth lags at 14.1%, hinting at a strategic shift in pricing.
Categories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 1
Top States
Soft Serve Top StatesFeb 2026
Top states where Soft Serve is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$16.16
YoY Sales Trend
49.1%
2Y Sales Trend
79523.4%
Vapes dominate at 38.0%, soaring +70.7% YoY. Pre-Rolls follow with a stunning +96.4%, while Flower lags behind, down 9.3%. Concentrates lead in growth at +156.9%, showing a notable shift in consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 38.0% | $24.3 | 70.7% |
| Flower | 23.7% | $20.84 | 9.3% |
| Pre-Rolls | 22.1% | $8.76 | 96.4% |
| Concentrates | 10.5% | $34.86 | 156.9% |
| Edibles | 5.0% | $8.48 | 55.8% |
SOFT SERVE's footprint is exclusively in New Mexico, capturing 100% of its sales in this state. This concentration underscores its focus on a single, thriving market.
| State | Concentrates | Edibles | Flower | Pre-Roll | Vapes |
|---|---|---|---|---|---|
| 12 | 30 | 27 | 14 | 11 |
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Market Position
Competitive LandscapeFeb 2026
SOFT SERVE ranks #11 in the Vapes category, trailing DIME INDUSTRIES at #1 and ELEVATED at #2. It has gained 10 spots vs. GHOST. and 9 spots against THE BLOOM BRAND over the past year.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 ![Infused Sativa [.75g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F7d2905908f1ed6c50af0ac1e9e0e644b&w=64&q=75){kind=small} | Pre-Rolls | 18.6% |
#2 ![Grapes & Cream [2000mg] Aio Live Resin Hte](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F41a5013e254f06866b8d015b577c4cdb&w=64&q=75){kind=small} | Vapes | N/A |
#3  | Flower | 36.1% |
#4 ![Black Ice [2000mg] Aio Live Resin Hte](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F0cf9f1f8637bd5f6d3ce7e2539e17666&w=64&q=75){kind=small} | Vapes | 207.0% |
#5 ![24k Gold [2000mg] Aio Live Resin Hte](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F605a2670822446031e4fe367d7ae0b9c&w=64&q=75){kind=small} | Vapes | 32.6% |
#6  | Vapes | 189.8% |
#7 ![Black Maple [3.5g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fa711489d33b75c7c441b9c70bb4a7e85&w=64&q=75){kind=small} | Concentrates | 93.8% |
#8  | Flower | 166.3% |
#9 ![24k Gold [1000mg] Aio Live Resin Hte](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fd7c29fceee980c47ed64ae31be82ea7f&w=64&q=75){kind=small} | Vapes | 184.9% |
#10 | Vapes | 155.1% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Soft Serve using competitive landscape rank coverage, proximity, and momentum.
