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Data Snapshot for Mar 20, 2026
Overview
At ghost.®, we’re more than a cannabis brand—we’re a standard. Born in California, our roots are grounded in discipline, design, and a deep respect for the plant. We started with a simple mission: deliver clean, consistent cannabis products with purpose. That mission carried us f...
YoY decline of 20.8% for GHOST—monthly sales down 11.9% over the last three months. Rank improved from #4 to #3 in New Mexico, signaling potential shifts in market strategy.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 3
Top States
Ghost. Top StatesFeb 2026
Top states where Ghost. is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$30.12
YoY Sales Trend
20.8%
2Y Sales Trend
165.2%
Vapes dominate at 86.9%, but saw a 19.9% decline YoY. Pre-Rolls surged by 3492.4%, highlighting a notable shift in consumer preference, while Flower plummeted 60.6%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 87.2% | $28.51 | 19.9% |
| Flower | 6.1% | $63.3 | 60.6% |
| Pre-Rolls | 5.8% | $50.23 | 3492.4% |
GHOST. leads in New Mexico (50.0%) and New York (44.7%), with a presence in California (5.2%). The brand's geographic concentration is notable across these key states.
| State | Flower | Pre-Roll | Vapes |
|---|---|---|---|
| ⊖ | ⊖ | 21 | |
| ⊖ | ⊖ | 3 | |
| ⊖ | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 9.8% |
#2  | Vapes | 4.9% |
#3 ![Ghost Train Haze [2000mg]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ffaaa65ac1618dc0dc23bcd807612aff4&w=64&q=75){kind=small} | Vapes | 6.3% |
#4 ![Strawberry Shortcake [2000mg]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ffca4c760c00a07e8589651335f5dea57&w=64&q=75){kind=small} | Vapes | 6.7% |
#5  | Vapes | 17.9% |
#6 | Vapes | 17.6% |
#7 | Vapes | 27.2% |
#8 ![Papaya [2000mg]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ff9c6e22a3527821c904f9e16f2041799&w=64&q=75){kind=small} | Vapes | 37.9% |
#9  | Vapes | 48.7% |
#10  | Pre-Rolls | 145.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Ghost. using competitive landscape rank coverage, proximity, and momentum.
