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Brand Explorer/Rugged Roots

Rugged Roots

Data Snapshot for Mar 19, 2026

Overview

When you indulge in a product from Rugged Roots, you can be sure that you are enjoying a clean, quality product, grown with love by Maine people. Our products are sold through our valued wholesale partnerships throughout the state by other reputable small Maine cannabis businesse...

RUGGED ROOTS faces a steep decline with a YoY drop of 17.5%, slipping from #2 to #6 in Maine. The brand's mid-tier positioning is challenged as sales fell 12.1% over the last three months, highlighting pricing pressures in a shrinking market.

Categories

FlowerPre-RollsVapesConcentratesEdiblesAccessories
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 4

Top States

Rugged Roots Top StatesFeb 2026

Top states where Rugged Roots is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Rugged Roots market trend chart

Average Price

$22.56

YoY Sales Trend

17.5%

2Y Sales Trend

18.3%

Flower dominates at 36.4% but has declined by 29.9% YoY. Pre-Rolls follow at 30.9% with a 14.9% drop, while Vapes are the only category gaining traction at +1.5%. Concentrates and Accessories are also showing growth, with Accessories soaring by 95.4%.

CategorySales ShareAvg PriceYoY
Flower36.4%$27.4929.9%
Pre-Rolls30.9%$13.6414.9%
Vapes24.3%$41.811.5%
Concentrates7.1%$38.647.8%

RUGGED ROOTS operates primarily in Maine, which captures 100% of its sales. The brand also has a presence in Alaska, Oklahoma, and California, indicating a concentrated geographic footprint across just four states.

StateConcentratesFlowerPre-RollVapes
5646
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Market Position

Competitive LandscapeFeb 2026

RUGGED ROOTS ranks #6 in the Flower category, trailing behind JAR CO (ME) at #1 and losing ground to SILVER THERAPEUTICS and FIND. The brand has dropped four spots compared to last year, struggling to keep pace in a competitive landscape.

Flower in Maine Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Rugged Roots: 3Rugged Roots: 6Theory Wellness: 8Theory Wellness: 5Landrace Cannabis…: 6Landrace Cannabis…: 7Firefly Organics: 7Firefly Organics: 4East Coast Cannab…: 2East Coast Cannab…: 8

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Maple Drip 3.50 Gram Flower
Maple Drip 3.50 Gram Flower
Flower50.3%
#2
Khalifa Kush 3.50 Gram Flower
Khalifa Kush 3.50 Gram Flower
Flower26.2%
#3
Melted Strawberries 3.50 Gram Flower
Melted Strawberries 3.50 Gram Flower
Flower606.4%
#4
First Class Gas 3.50 Gram Flower
First Class Gas 3.50 Gram Flower
Flower25.8%
#5
Swamp Water Fumez 3.50 Gram Flower
Swamp Water Fumez 3.50 Gram Flower
Flower15.8%
#6
Hollow Bones 3.50 Gram Flower
Hollow Bones 3.50 Gram Flower
Flower181.0%
#7
Silver Marker 1000 Mg Vapes Disposables
Silver Marker 1000 Mg Vapes Disposables
Vapes292.3%
#8
Hollywood 1000 Mg Vapes Cartridges
Hollywood 1000 Mg Vapes Cartridges
Vapes566.8%
#9
Galactic Warheadz 1000 Mg Vapes Cartridges
Galactic Warheadz 1000 Mg Vapes Cartridges
Vapes473.1%
#10
Vitamin Diesel 1000 Mg Vapes Cartridges
Vitamin Diesel 1000 Mg Vapes Cartridges
Vapes442.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Rugged Roots using competitive landscape rank coverage, proximity, and momentum.