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Data Snapshot for Mar 19, 2026
Overview
Theory Wellness is an East Coast medical and recreational cannabis brand; we cultivate cannabis, operate extraction labs, manufacture infused marijuana products, and proudly serve patients and customers at our cannabis dispensary locations in Vermont, Massachusetts, Maine, Ohio,...
THEORY WELLNESS faced a significant 12.8% decline in YoY sales, reflecting pressures in the mid-tier market. Despite moving 134.5K units, the brand's revenue has not kept pace, hinting at potential shifts in pricing strategy or product offerings.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 5
Top States
Theory Wellness Top StatesFeb 2026
Top states where Theory Wellness is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$20.12
YoY Sales Trend
12.8%
2Y Sales Trend
19.5%
Flower leads at 33.6% but fell 8.6% YoY; Vapes at 27.3% down 16.9%. The standout is Edibles, surging 25.9% YoY, while Pre-Rolls plummeted 39.1%, demonstrating a stark contrast in category performance.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 33.6% | $28.95 | 8.6% |
| Vapes | 27.3% | $27.79 | 16.9% |
| Edibles | 15.2% | $14.1 | 25.9% |
| Pre-Rolls | 13.5% | $9.71 | 39.1% |
| Concentrates | 8.1% | $35.12 | 10.6% |
THEORY WELLNESS dominates in Massachusetts (59.5%) and Maine (38.9%), with a minor presence in Vermont. The brand operates across five states, showcasing a strong regional concentration.
| State | Concentrates | Edibles | Flower | Pre-Roll | Vapes |
|---|---|---|---|---|---|
| 10 | 7 | 5 | 11 | 5 | |
| 8 | 16 | 28 | 29 | 22 | |
| ⊖ | 23 | ⊖ | ⊖ | 32 |
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Market Position
Competitive LandscapeFeb 2026
#28 in Flower, slipping from #16 over the past year. Competing brands like SIMPLY HERB and HIGH SUPPLY outpace it significantly, with a notable 27 ranks behind the leader.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 124.3% |
#2  | Vapes | 23.6% |
#3 ![Trainwreck [2000mg]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ffc64e1653971c27821c7257549421a8c&w=64&q=75){kind=small} | Vapes | 7.4% |
#4  | Vapes | 124.2% |
#5  | Flower | 1.8% |
#6  | Flower | 113.1% |
#7  | Vapes | 621.6% |
#8 | Vapes | 261.0% |
#9 | Vapes | 224.9% |
#10  | Vapes | 357.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Theory Wellness using competitive landscape rank coverage, proximity, and momentum.
