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Data Snapshot for Mar 20, 2026
Overview
While you're enjoying medical cannabis responsibly, thousands remain behind bars for doing the same thing. We work to liberate cannabis POWs while bringing responsible use into the mainstream. ILLICIT works with local and national advocacy groups to support the release of cannabi...
ILLICIT slipped from #3 to #4 in Missouri despite +4.3% YoY growth—a premium-tier cannabis brand in the 5-10M tier losing ground. Recent momentum is fading: sales dropped 5.8% over the last three months heading into early 2026.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 3
Top States
Illicit Top StatesFeb 2026
Top states where Illicit is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$32.04
YoY Sales Trend
4.3%
2Y Sales Trend
2.9%
Concentrates surged +75.8% YoY for ILLICIT, the fastest-growing category though still just 2.8% of sales. Vapes (+25.8%) and Edibles (+23.6%) also climbed sharply, while Flower still dominates at 51.1% despite a -3.1% YoY decline.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 51.1% | $42.23 | 3.1% |
| Vapes | 24.4% | $40 | 25.8% |
| Pre-Rolls | 11.9% | $17.38 | 15.0% |
| Edibles | 9.3% | $18.81 | 23.6% |
| Concentrates | 2.8% | $43.58 | 75.8% |
ILLICIT is heavily concentrated in Missouri at 80% of sales, making it one of the top cannabis brands in Missouri. New Jersey accounts for 19.6%, with minimal presence across three additional states.
| State | Concentrates | Edibles | Flower | Pre-Roll | Vapes |
|---|---|---|---|---|---|
| 17 | 7 | 4 | 7 | 5 | |
| 11 | 41 | 14 | 22 | 21 | |
| ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
ILLICIT dropped from #3 to #4 in Flower over 12 months, now trailing CODES., FLORA FARMS, and GOOD DAY FARM. It gained ground on SINSE (3 spots) but lost a spot to GREENLIGHT. The gap to category leader CODES. sits at three positions.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 2.2% |
#2  | Flower | 5.9% |
#3  | Flower | 7.9% |
#4  | Flower | 150.7% |
#5  | Flower | 56.8% |
#6  | Flower | 75.7% |
#7 | Flower | 52.8% |
#8  | Flower | 249.8% |
#9  | Flower | 176.3% |
#10  | Flower | 286.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Illicit using competitive landscape rank coverage, proximity, and momentum.
