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Data Snapshot for Mar 20, 2026
Overview
YoY growth at +44.8% positions BETTY MEDICINE strongly in the premium tier. Despite a recent dip of 13.5% over the last three months, the brand's upward trajectory remains compelling within the 250-500K range.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Top States
Betty Medicine Top StatesFeb 2026
Top states where Betty Medicine is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$49.98
YoY Sales Trend
44.8%
2Y Sales Trend
120.9%
Vapes dominate with a 43.4% share, skyrocketing +193.2% YoY, while Flower trails at 40.1% with a -16.0% decline. Edibles are also gaining ground at 12.8%, up +96.5% YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 43.4% | $55.39 | 193.2% |
| Flower | 40.1% | $53.99 | 16.0% |
| Edibles | 12.8% | $42.9 | 96.5% |
| Oral | 3.7% | $21 | N/A |
BETTY MEDICINE is exclusively active in Utah, capturing 100% of its sales in this state—high geographic concentration.
| State | Edibles | Flower | Oral | Vapes |
|---|---|---|---|---|
| 11 | 8 | 7 | 10 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #10 in the Vapes category, BETTY MEDICINE is gaining ground, improving from #13 over the past year. Competing closely with SELECT, PURE PLAN, and VALLEY LOWS, it has made significant strides in positioning.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 3.0% |
#2 | Vapes | 8.4% |
#3 | Vapes | 16.3% |
#4 | Flower | 32.8% |
#5 | Vapes | 32.7% |
#6 | Vapes | 33.5% |
#7 | Vapes | 38.6% |
#8 | Vapes | 40.2% |
#9 | Flower | 66.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Betty Medicine using competitive landscape rank coverage, proximity, and momentum.