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Brand Explorer/Aurora Drift

Aurora Drift

Data Snapshot for Mar 19, 2026

Overview

Find a moment to change course and shift your perspective with Aurora Drift. With a wide range of formats, from high-quality edibles, vapes to strains, theres a memorable experience waiting for you no matter the path you choose to drift.

AURORA DRIFT sees a staggering 53.1% YoY decline in sales, slipping from mid-tier to low-tier status. The 3-month trend shows sales down 14.1%, reflecting ongoing market pressures.

Categories

EdiblesVapesPre-RollsFlowerConcentrates
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 12

Top States

Aurora Drift Top StatesFeb 2026

Top states where Aurora Drift is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Aurora Drift market trend chart

Average Price

$3.79

YoY Sales Trend

53.1%

2Y Sales Trend

59.9%

Edibles dominate at 99.7% but still drop 52.1% YoY. Vapes at 0.1% plummet 96.9% YoY, while Flower and Concentrates show a complete halt at -100.0% YoY.

CategorySales ShareAvg PriceYoY
Edibles99.8%$3.7852.1%

AURORA DRIFT is strongest in Ontario (54.1%) and British Columbia (26.8%), with a presence across 12 states, showcasing significant geographic concentration.

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Market Position

Competitive LandscapeFeb 2026

AURORA DRIFT ranks #9 in Edibles, losing ground from #5. Competes closely with KEEF (#2) and LORD JONES (#8), facing intense competition in a declining category.

Edibles in Yukon Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Aurora DriftAurora Drift: 9Mollo: 1Mollo: 9ShredShred: 7Keef: 7Keef: 2Fly North: 4Fly North: 11

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Grape Soft Chews (4 Pieces)
Grape Soft Chews (4 Pieces)
EdiblesN/A
#2
Strawberry Lemonade Glitch [1pk] (10mg)
Strawberry Lemonade Glitch [1pk] (10mg)
Edibles7.0%
#3
Berry Cherry Glitch
Berry Cherry Glitch
Edibles6.9%
#4
Pomegranate Berry Glitch [1pk] (10mg)
Pomegranate Berry Glitch [1pk] (10mg)
Edibles10.2%
#5
Pomegranate 10 Mg Edibles Soft Candy Gummies 1 Pack
Pomegranate 10 Mg Edibles Soft Candy Gummies 1 Pack
Edibles3.5%
#6
Raspberry [4pk] (10mg)
Raspberry [4pk] (10mg)
Edibles13.8%
#7
Grape Oasis [4pk]
Grape Oasis [4pk]
Edibles6.6%
#8
Pomegranate 10 Mg Edibles Soft Candy Chewing Gum 1 Pack
Pomegranate 10 Mg Edibles Soft Candy Chewing Gum 1 Pack
Edibles11.4%
#9
Peach Serene Cbd Soft Chews
Peach Serene Cbd Soft Chews
Edibles2.7%
#10
Grape Soft Chews (4 Pieces)
Grape Soft Chews (4 Pieces)
Edibles2.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Aurora Drift using competitive landscape rank coverage, proximity, and momentum.