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Keef

Data Snapshot for Mar 20, 2026

Overview

Back in 2010, Boulder, Colorado-based Erik Knutson, with the help of family and friends, set his sights on creating a new way to experience the simple pleasure of enjoying a drink with friends: drinkable cannabis. Inspired by the notion of combining the fun, social, celebratory e...

KEEF's sales dropped 18.5% YoY, reflecting significant market challenges. The brand's rank improved from #9 to #8, indicating a shift in competitive dynamics despite a 14.9% decline over the last three months. Low-tier positioning remains a factor in this competitive landscape.

Keef Top StatesFeb 2026

Top states where Keef is active based on indexed sales coverage.

COColorado

($.5M-1M)

MOMissouri

($250-500K)

AZArizona

($250-500K)

NVNevada

(<$250K)

MIMichigan

(<$250K)

MDMaryland

(<$250K)

OROregon

(<$250K)

CACalifornia

(<$250K)

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Trend unavailable for this period

Average Price

$9.64

YoY Sales Trend

18.5%

2Y Sales Trend

15.9%

Edibles dominate at 99.6% of sales, but the category is down 18.6% YoY. In contrast, Pre-Rolls surged 171.5% YoY, showcasing potential growth despite overall declines in other categories. Vapes faced the steepest drop at -88.8% YoY.

Category	Sales Share	Avg Price	YoY
Edibles	99.7%	$9.62	18.6%

KEEF's strongest presence is in Yukon, followed by Colorado at 27.8% and Missouri at 16.3%. The brand is active in a strategic footprint across 22 states, enhancing its competitive positioning in key markets. Arizona and Nevada also contribute significantly.

State	Edibles
Colorado	4
Arizona	8
Nevada	8
Arkansas	10
Oregon	11

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Market Position

Competitive LandscapeFeb 2026

Ranking #1 in the Edibles category, KEEF competes closely with LORD JONES at #8 and UFEELU at #6. Gaining five spots against UFEELU and improving rank from #9 to #8 demonstrates resilience amid fierce competition. Notable performance in Colorado enhances its stature.

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Bubba Kush Root Beer [12oz] (100mg)	Edibles	6.0%
#2 Orange Kush [12oz] (100mg)	Edibles	6.4%
#3 High Octane [12oz] (100mg)	Edibles	10.4%
#4 Blue Razz [12oz] (100mg)	Edibles	1.9%
#5 Purple Passion Xtreme [12oz] (100mg)	Edibles	22.5%
#6 Original Cola [12oz] (100mg)	Edibles	1.4%
#7 Bubba Kush Root Beer [12oz] (10mg)	Edibles	4.1%
#8 Fruit Punch (100mg)	Edibles	6.8%
#9 Purple Passion [12oz] (100mg)	Edibles	23.7%
#10 1:1 Mango [12oz] (25mg Cbd/25mg Thc)	Edibles	16.1%

Benchmarking

Competitive Peer Set

Search all brands

Peer brands benchmarked against Keef using competitive landscape rank coverage, proximity, and momentum.

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