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Data Snapshot for Mar 20, 2026
Overview
Not just a delicious, fast-acting, hard-hitting, affordable gummy. But an award winning gummy, too.
RIPT's sales plummeted 26.4% year-over-year, reflecting a significant shift in consumer demand. Price positioning remains low, with a 5.8% decline in the last three months. The brand's competitive edge is diminishing amid changing market dynamics.
Categories
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Top States
Ript Top StatesFeb 2026
Top states where Ript is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$7.49
YoY Sales Trend
26.4%
2Y Sales Trend
26.4%
Edibles dominate RIPT's offerings at 100% of total sales, but this category has faced a steep decline of 26.4% YoY. As the slowest-growing segment, the pressure is on to innovate within this space.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 100.0% | $7.49 | 26.4% |
RIPT's geographic concentration is entirely in Colorado, capturing 100% of its sales, with Michigan contributing nothing. Operating in only 2 states highlights a need for expansion to diversify revenue streams.
| State | Edibles |
|---|---|
| 8 |
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Market Position
Competitive LandscapeFeb 2026
RIPT ranks #8 in the Edibles category, slipping from #7 over the past year. Competing with leaders like WYLD (#1) and WANA (#2), the brand has lost ground, now trailing significantly behind its peers.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Edibles | 17.4% |
#2 | Edibles | 1.8% |
#3 | Edibles | 2.6% |
#4 | Edibles | 9.0% |
#5 | Edibles | 6.4% |
#6 | Edibles | 5.8% |
#7 | Edibles | 2.4% |
#8 | Edibles | 4.0% |
#9 | Edibles | 7.2% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Ript using competitive landscape rank coverage, proximity, and momentum.