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Brand Explorer/Wildflower

Wildflower

Data Snapshot for Mar 19, 2026

Overview

WILDFLOWERS MISSION The Wildflower mission is to connect people with the healing power of plants. We live to share and inspire holistic wellness by designing and developing the best-performing CBD and cannabis wellness products available, and provide options for people seeking ho...

WILDFLOWER's sales plummeted 23.8% YoY, with a significant 16.5% drop over the last three months. This mid-tier brand faces challenges amid shifting consumer preferences, prompting potential strategic adjustments.

Categories

TopicalsFlowerEdiblesPre-RollsVapesOralCbdConcentratesAccessories
  • Top Category: Topicals
  • Price Tier: Mid-Market
  • States Active: 15

Top States

Wildflower Top StatesFeb 2026

Top states where Wildflower is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Wildflower market trend chart

Average Price

$18.97

YoY Sales Trend

23.8%

2Y Sales Trend

32.5%

Topicals lead at 44.7% of total sales, but saw a slight decline of 3.4% YoY. Flower is struggling at 30.2% with a drastic 45.3% drop, while Vapes surged by 99.8% YoY, indicating a clear shift in consumer demand.

CategorySales ShareAvg PriceYoY
Topicals44.8%$20.593.4%
Flower30.2%$20.9845.3%
Edibles15.2%$12.1525.2%
Pre-Rolls5.2%$18.324.4%
Vapes2.8%$56.3599.8%

WILDFLOWER finds its strongest foothold in British Columbia (22.4%) and Ontario (19.8%), with a presence in 15 states overall. Maryland also contributes significantly at 19.2%.

StateEdiblesFlowerPre-RollTopicalsVapes
⊖169⊖23
⊖⊖⊖3⊖
26⊖⊖1⊖
25⊖⊖1⊖
⊖⊖⊖4⊖

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Market Position

Competitive LandscapeFeb 2026

Competitive summary unavailable.

Flower in Maryland Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Wildflower: 46Wildflower: 48Rythm: 3Rythm: 2Curio Wellness: 2Curio Wellness: 4Sunmed Growers: 1Sunmed Growers: 1Fade Co.: 4Fade Co.: 3

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
1 Each Topicals Balms & Oils 950mgcbd
1 Each Topicals Balms & Oils 950mgcbd
Topicals7.5%
#2
Starburst 3.50 Gram Flower
Starburst 3.50 Gram Flower
Flower124.5%
#3
Goji Berry 10 Mg Edibles Soft Candy Gummies 5 Pack
Goji Berry 10 Mg Edibles Soft Candy Gummies 5 Pack
Edibles12.0%
#4
Strawguava 3.50 Gram Flower
Strawguava 3.50 Gram Flower
Flower890.1%
#5
1 Each Topicals Topicals (unspecified) 950mgcbd
1 Each Topicals Topicals (unspecified) 950mgcbd
Topicals0.2%
#6
Black Maple 3.50 Gram Flower
Black Maple 3.50 Gram Flower
Flower191.4%
#7
Lemondary 3.50 Gram Flower
Lemondary 3.50 Gram Flower
Flower70.9%
#8
Electric Berry Bliss 3.50 Gram Flower
Electric Berry Bliss 3.50 Gram Flower
Flower306.9%
#9
Cherry Pie 1000 Mg Vapes Cartridges
Cherry Pie 1000 Mg Vapes Cartridges
Vapes211.4%
#10
Dogwalker Og 3.50 Gram Flower
Dogwalker Og 3.50 Gram Flower
Flower184.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Wildflower using competitive landscape rank coverage, proximity, and momentum.