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Vivid

Data Snapshot for Mar 19, 2026

Overview

VIVID's sales plummeted 11.6% YoY, slipping from #4 to #7 in Missouri. While revenue declined, consumer interest appears resilient, with unit sales increasing 5.7%. Premium tier pricing holds steady despite market challenges.

Categories

FlowerPre-RollsConcentratesEdiblesVapesOralAccessories
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 4

Top States

Vivid Top StatesFeb 2026

Top states where Vivid is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Vivid market trend chart

Average Price

$27.31

YoY Sales Trend

11.6%

2Y Sales Trend

13.1%

Flower leads at 64.1% but dropped 23.2% YoY. Pre-Rolls surged 70.4% YoY, while Vapes skyrocketed 1855.5% YoY, highlighting a significant shift in consumer preferences towards these categories. Edibles also saw a 10.8% increase.

CategorySales ShareAvg PriceYoY
Flower64.1%$37.2623.2%
Pre-Rolls16.8%$12.270.4%
Concentrates11.1%$43.1917.3%
Edibles4.6%$25.3210.8%

VIVID's strongest presence is in Missouri, making up 99.5% of sales. Other states include New York and Oklahoma, contributing minor shares. The brand operates across 4 states, indicating a concentrated geographic footprint.

StateConcentratesEdiblesFlowerPre-Roll
52879
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Market Position

Competitive LandscapeFeb 2026

VIVID ranks #7 in the competitive Flower category, losing ground from #4. It trails behind leaders like CODES. and FLORA FARMS, with notable peers including GOOD DAY FARM and ILLICIT. The brand's competitive position has shifted significantly over the past year.

Flower in Missouri Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Vivid: 7Vivid: 7Greenlight: 8Greenlight: 6Proper Cannabis: 9Proper Cannabis: 8Illicit: 4Illicit: 4Sinse: 5Sinse: 5

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Florida Kush 3.50 Gram Flower
Florida Kush 3.50 Gram Flower
Flower10.0%
#2
Alien Mintz 3.50 Gram Flower
Alien Mintz 3.50 Gram Flower
Flower• 0.0%
#3
Dulce De Uva 3.50 Gram Flower
Dulce De Uva 3.50 Gram Flower
Flower13.7%
#4
Cherry Sorbet 3.50 Gram Flower
Cherry Sorbet 3.50 Gram Flower
Flower12.8%
#5
Fruit Gusherz 3.50 Gram Flower
Fruit Gusherz 3.50 Gram Flower
Flower2.3%
#6
Jokerz Candy 3.50 Gram Flower
Jokerz Candy 3.50 Gram Flower
Flower44.0%
#7
Fruit Gusherz 2 Gram Flower Flower (unspecified)
Fruit Gusherz 2 Gram Flower Flower (unspecified)
Flower341.5%
#8
Super Boof 28 Gram Flower
Super Boof 28 Gram Flower
Flower677.7%
#9
Permanent Kush 1 Gram Pre Rolls Single 1 Pack
Permanent Kush 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls210.3%
#10
Acai Mints 3.50 Gram Flower
Acai Mints 3.50 Gram Flower
Flower826.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Vivid using competitive landscape rank coverage, proximity, and momentum.