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Data Snapshot for Mar 19, 2026
Overview
VIVID's sales plummeted 11.6% YoY, slipping from #4 to #7 in Missouri. While revenue declined, consumer interest appears resilient, with unit sales increasing 5.7%. Premium tier pricing holds steady despite market challenges.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 4
Top States
Vivid Top StatesFeb 2026
Top states where Vivid is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$27.31
YoY Sales Trend
11.6%
2Y Sales Trend
13.1%
Flower leads at 64.1% but dropped 23.2% YoY. Pre-Rolls surged 70.4% YoY, while Vapes skyrocketed 1855.5% YoY, highlighting a significant shift in consumer preferences towards these categories. Edibles also saw a 10.8% increase.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 64.1% | $37.26 | 23.2% |
| Pre-Rolls | 16.8% | $12.2 | 70.4% |
| Concentrates | 11.1% | $43.19 | 17.3% |
| Edibles | 4.6% | $25.32 | 10.8% |
VIVID's strongest presence is in Missouri, making up 99.5% of sales. Other states include New York and Oklahoma, contributing minor shares. The brand operates across 4 states, indicating a concentrated geographic footprint.
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Market Position
Competitive LandscapeFeb 2026
VIVID ranks #7 in the competitive Flower category, losing ground from #4. It trails behind leaders like CODES. and FLORA FARMS, with notable peers including GOOD DAY FARM and ILLICIT. The brand's competitive position has shifted significantly over the past year.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | 10.0% |
#2 | Flower | • 0.0% |
#3 | Flower | 13.7% |
#4 | Flower | 12.8% |
#5 | Flower | 2.3% |
#6 | Flower | 44.0% |
#7 | Flower | 341.5% |
#8 | Flower | 677.7% |
#9 | Pre-Rolls | 210.3% |
#10 | Flower | 826.7% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Vivid using competitive landscape rank coverage, proximity, and momentum.