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Data Snapshot for Mar 20, 2026
Overview
YoY growth for UMA is down 20%—a significant drop that demands attention. Rank improved from #4 to #3 in Puerto Rico, showcasing a shift in market dynamics. However, the recent 3-month trend shows a decline of 12.8%, raising questions about future strategies.
Categories
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Top States
Uma Top StatesFeb 2026
Top states where Uma is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$5.55
YoY Sales Trend
20.0%
2Y Sales Trend
45.1%
Edibles dominate at 94.2% of sales, but the category is seeing a decline of 9.9% YoY. Meanwhile, Vapes account for only 5.8% and have plummeted by 71.7% YoY, indicating a stark contrast in consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 94.2% | $5.32 | 9.9% |
| Vapes | 5.8% | $20.37 | 71.7% |
UMA's footprint is concentrated entirely in Puerto Rico, with 100% of sales coming from this state. This geographic concentration highlights the brand's reliance on a single market.
| State | Edibles | Vapes |
|---|---|---|
| 3 | 10 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #3 in the Edibles category, UMA competes closely with SMOKIEZ (#1) and KUNI (#2). The brand's position improved over the year, but it still trails behind strong competitors, highlighting ongoing competitive tension.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Edibles | N/A |
#2 | Edibles | N/A |
#3 | Edibles | N/A |
#4 | Edibles | N/A |
#5 | Edibles | N/A |
#6 | Vapes | 117.1% |
#7 | Edibles | 4.9% |
#8 | Edibles | 4.9% |
#9 | Edibles | 4.9% |
#10 | Edibles | 6.4% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Uma using competitive landscape rank coverage, proximity, and momentum.