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Data Snapshot for Mar 20, 2026
Overview
THUMBS UP BRAND scours Canada for the absolute best cannabis flower from the nation's best growers. We send in our experts to make sure our bud is top notch. We look for healthy, clean plants, dense, tri-chrome rich flowers, all to bring you BETTER WEED every time.
THUMBS UP BRAND boasts a notable 17.1% YoY growth, moving up from rank #14 to #10 in Ontario. Despite a recent decline of 9.0% over the past three months, the brand maintains a low price tier, indicating competitive pricing strategies.
Categories
- Top Category: Pre-Rolls
- Price Tier: Value
- States Active: 5
Top States
Thumbs Up Brand Top StatesFeb 2026
Top states where Thumbs Up Brand is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$10.48
YoY Sales Trend
17.1%
2Y Sales Trend
103.6%
Pre-Rolls dominate with a 96.3% share, experiencing a 24.1% YoY increase. In contrast, Flower has plummeted 66.0% YoY, while Concentrates skyrocket at +1797.9% YoY, highlighting significant category shifts.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 96.8% | $10.62 | 24.1% |
| Flower | 2.6% | $7.45 | 66.0% |
THUMBS UP BRAND thrives primarily in Ontario (58.3%), British Columbia (22.2%), and Alberta (12.8%). The brand's geographic footprint spans 8 active states, showcasing a solid market presence.
| State | Flower | Pre-Roll |
|---|---|---|
| ⊖ | 5 | |
| ⊖ | 7 | |
| ⊖ | 12 | |
| ⊖ | 13 | |
| ⊖ | 11 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #10 among peers, THUMBS UP BRAND competes in the Pre-Rolls category against leaders like HYCYCLE (#2) and NULL (#1). The brand has gained 4 ranks over the past year, improving its competitive stance.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Edibles | N/A |
#2  | Edibles | N/A |
#3  | Flower | 157.8% |
#4  | Pre-Rolls | 16.5% |
#5  | Pre-Rolls | 0.1% |
#6  | Pre-Rolls | 8.2% |
#7  | Flower | 102.0% |
#8  | Other | 35.3% |
#9  | Flower | 32.1% |
#10  | Pre-Rolls | 62.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Thumbs Up Brand using competitive landscape rank coverage, proximity, and momentum.
