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Data Snapshot for Mar 20, 2026
Overview
ROILTY's sales plummeted -44.1% YoY, marking a significant decline in market traction. Despite this, unit volume surged +108.8%, suggesting a potential misalignment in pricing strategy and consumer demand.
Categories
- Top Category: Concentrates
- Price Tier: Value
- States Active: 2
Top States
Roilty Top StatesFeb 2026
Top states where Roilty is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$7.07
YoY Sales Trend
44.1%
2Y Sales Trend
89.0%
Concentrates dominate at 61.7% but are down -51.1% YoY. Vapes hold 35.7% with a slight dip of -0.3%, while Flower has drastically fallen -82.7%. Edibles and Pre-Rolls remain negligible.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Concentrates | 61.7% | $9.24 | 51.1% |
| Vapes | 35.7% | $9.09 | 0.3% |
| Flower | 2.4% | $0.67 | 82.7% |
ROILTY is most prominent in Alberta (47.7%) and Ontario (45.1%), with a presence in seven states overall. The brand's geographic footprint reflects a concentrated focus on these key markets.
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Market Position
Competitive LandscapeFeb 2026
ROILTY ranks #9 in the competitive landscape for Concentrates, slipping from #6 over the last year. Competing brands include CLAYBOURNE CO. at #1 and ALBERT EINSTONE'S at #3.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 70.3% |
#2  | Vapes | 399.7% |
#3  | Vapes | 2.9% |
#4  | Flower | 3790.8% |
#5  | Vapes | 45.2% |
#6  | Flower | 764.5% |
#7  | Vapes | 251.8% |
#8  | Flower | 382.7% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Roilty using competitive landscape rank coverage, proximity, and momentum.
