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Pure Laine

Data Snapshot for Mar 20, 2026

Overview

Because good cannabis is about more than potency, Pure Laine provides simple choices for consumers. Whether it's a preference for touch, sensation, smell, sight or affordable price, this Québec brand by Rose LifeScience has solutions.

PURE LAINE's sales plummeted 43.1% YoY, marking a significant decline in market presence. With a premium tier strategy, the brand faces challenges as unit volume drops point to shifting consumer preferences.

Pure Laine Top StatesFeb 2026

Top states where Pure Laine is active based on indexed sales coverage.

ONOntario

($.5M-1M)

ABAlberta

(<$250K)

MBManitoba

(<$250K)

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Trend unavailable for this period

Average Price

$25.12

YoY Sales Trend

43.1%

2Y Sales Trend

41.3%

Flower dominates at 94% of sales, yet shows a steep -40.6% YoY decline. Pre-Rolls and Other categories are also struggling, with Vapes down a staggering -90.7% YoY, highlighting a challenging market landscape.

Category	Sales Share	Avg Price	YoY
Flower	96.5%	$25.92	40.6%
Pre-Rolls	3.3%	$12.69	53.0%

PURE LAINE's market is concentrated in Ontario (86.8%), with Alberta (7.0%) and Manitoba (3.9%) as secondary states. The brand operates across 5 states, showing limited geographic diversity.

State	Flower	Pre-Roll
Manitoba	13	⊖
Alberta	35	⊖
Ontario	19	⊖

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Market Position

Competitive LandscapeFeb 2026

Ranked #16 in the competitive Flower category, PURE LAINE has slipped from #15 over the past year. Competing closely with CALI SLIMZ (#1) and SUPERNOVA (#3), the brand faces significant challenges in regaining market share.

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Zkz 6 Gram Pre Rolls Multipack 3 Pack	Pre-Rolls	N/A
#2 Big Pleasures 0.35 Gram Pre Rolls Single 1 Pack	Pre-Rolls	N/A
#3 Tangerine Dream 6 Gram Pre Rolls Multipack 3 Pack	Pre-Rolls	N/A
#4 Hawaiian Purple Kush 28 Gram Flower	Flower	12.8%
#5 Super Skunk 14 Gram Flower	Flower	16.9%
#6 Haze 3.50 Gram Flower	Flower	28.7%
#7 Rotating Strains 28 Gram Flower	Flower	30.3%
#8 Haze 14 Gram Flower	Flower	65.8%
#9 Blueberry 3 Gram Pre Rolls Single 1 Pack	Pre-Rolls	8.7%
#10 Hindu Kush 3.50 Gram Flower	Flower	13.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Pure Laine using competitive landscape rank coverage, proximity, and momentum.

Big Bag O' Buds

Supernova

Cali Slimz

Smokes