Nuo

Top states where Nuo is active based on indexed sales coverage.

IAIowa

(<$250K)

COColorado

(<$250K)

Trend narrative unavailable.

NUO dominates the Oral category at 85.2% of sales, yet it struggled with a -10.2% YoY decline. In contrast, Topicals show resilience, growing 7.9% YoY as the fastest-growing segment.

Category	Sales Share	Avg Price	YoY
Oral	85.2%	$46.77	10.3%
Topicals	14.8%	$44.7	7.9%

NUO's geographic concentration is evident, with Iowa accounting for 85.1% of sales and Colorado at 14.9%. Active in only two states, its market presence is heavily weighted toward Iowa.

State	Oral	Topicals
Iowa	1	1
Colorado	5	7

NUO retains its #1 position in Oral, competing closely with VLASIC LABS. The brand's consistent ranking underscores its dominance in the category.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Nuo | Tablet | Relief 20:1 (30 Mg Cbd : 600 Mg Thc) | 30 Ct	Oral	16.5%
#2 1:20 Relief [30pk] (30mg Cbd/600mg Thc)	Oral	20.8%
#3 Nuo | Topicals | Relief Cream Unscented 2:1 (420 Mg Cbd : 210 Mg Thc) | 56 G	Topicals	3.6%
#4 Nuo | Tincture | Sleep 5:1:1 (500 Mg Cbd : 100 Mg Thc : 100 Mg Cbn)| 20 Ml	Oral	27.4%
#5 Nuo | Tincture | Harmony 1:1 (300 Mg Cbd : 300 Mg Thc) | 14 Ml	Oral	27.3%
#6 20:1 Relief [20ml] (2000mg Cbd/100mg Thc)	Oral	19.1%
#7 1000 Mg Topicals Lotion 1000mgthc	Topicals	0.7%
#8 Nuo | Tincture | Calm 20:1 (1400 Mg Cbd : 70 Mg Thc) | 14 Ml	Oral	14.2%

Peer brands benchmarked against Nuo using competitive landscape rank coverage, proximity, and momentum.

Vlasic Labs