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Data Snapshot for Mar 19, 2026
Overview
Finding the right cannabis product for nighttime use begins with a conversation about cannabinoids. Through countless hours of R&D, we have created the perfect, nighttime formulations. At the core of each is cannabinol (CBN), a powerful but rare phytocannabinoid. Since cannabis f...
NIGHT NIGHT slipped from #8 to #10 in Ontario, indicating shifting dynamics in a competitive landscape. Despite a 0.8% dip in sales, unit volume increased by 14.6%, hinting at consumer preference for more affordable options in the <250K tier. Premium positioning remains a challenge amidst these revenue fluctuations.
Categories
- Top Category: Oral
- Price Tier: Premium
- States Active: 8
Top States
Night Night Top StatesFeb 2026
Top states where Night Night is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$25.13
YoY Sales Trend
0.8%
2Y Sales Trend
47.2%
Oral products dominate at 51.9% of sales, but are down 3.8% YoY. Vapes are gaining traction at +9.1% YoY, while concentrates are the standout with a 32.8% increase. In contrast, edibles and topicals have experienced significant declines of -31.2% and -66.5% YoY, respectively.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Oral | 52.2% | $22.91 | 3.8% |
| Vapes | 24.6% | $26.49 | 9.1% |
| Concentrates | 16.7% | $31.05 | 32.8% |
| Edibles | 3.3% | $23.04 | 31.2% |
| Topicals | 1.6% | $35.29 | 66.5% |
NIGHT NIGHT shines brightest in Ontario, contributing 51.4% of its sales, followed by British Columbia at 34.5% and Alberta at 13.0%. With a footprint across 8 states, the brand's geographic concentration is notable, especially in these key markets.
| State | Concentrates | Edibles | Oral | Topicals | Vapes |
|---|---|---|---|---|---|
| 28 | β | 12 | β | 33 | |
| 15 | β | 9 | 6 | 48 | |
| β | β | 6 | 21 | β | |
| β | β | 16 | β | β | |
| β | β | 12 | 37 | β |
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Market Position
Competitive LandscapeFeb 2026
NIGHT NIGHT ranks #10 in the Oral category, trailing behind leaders BHANG and REDECAN. The brand's decline from #8 to #10 over the past year highlights increasing competition, with peers like ASPIRE INFUSIONS and UFEELU also gaining ground.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 21.6% |
#2 | Topicals | 19.5% |
#3 | Edibles | 2.4% |
#4 | Other | 10.3% |
#5 | Edibles | 10.2% |
#6 | Edibles | 2.0% |
#7 | Oral | 6.8% |
#8 | Topicals | 2.8% |
#9 | Vapes | 27.6% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Night Night using competitive landscape rank coverage, proximity, and momentum.