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Brand Explorer/Night Night

Night Night

Data Snapshot for Mar 19, 2026

Overview

Finding the right cannabis product for nighttime use begins with a conversation about cannabinoids. Through countless hours of R&D, we have created the perfect, nighttime formulations. At the core of each is cannabinol (CBN), a powerful but rare phytocannabinoid. Since cannabis f...

NIGHT NIGHT slipped from #8 to #10 in Ontario, indicating shifting dynamics in a competitive landscape. Despite a 0.8% dip in sales, unit volume increased by 14.6%, hinting at consumer preference for more affordable options in the <250K tier. Premium positioning remains a challenge amidst these revenue fluctuations.

Categories

OralVapesConcentratesEdiblesTopicalsPre-RollsFlowerCbdAccessories
  • Top Category: Oral
  • Price Tier: Premium
  • States Active: 8

Top States

Night Night Top StatesFeb 2026

Top states where Night Night is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Night Night market trend chart

Average Price

$25.13

YoY Sales Trend

0.8%

2Y Sales Trend

47.2%

Oral products dominate at 51.9% of sales, but are down 3.8% YoY. Vapes are gaining traction at +9.1% YoY, while concentrates are the standout with a 32.8% increase. In contrast, edibles and topicals have experienced significant declines of -31.2% and -66.5% YoY, respectively.

CategorySales ShareAvg PriceYoY
Oral52.2%$22.913.8%
Vapes24.6%$26.499.1%
Concentrates16.7%$31.0532.8%
Edibles3.3%$23.0431.2%
Topicals1.6%$35.2966.5%

NIGHT NIGHT shines brightest in Ontario, contributing 51.4% of its sales, followed by British Columbia at 34.5% and Alberta at 13.0%. With a footprint across 8 states, the brand's geographic concentration is notable, especially in these key markets.

StateConcentratesEdiblesOralTopicalsVapes
28βŠ–12βŠ–33
15βŠ–9648
βŠ–βŠ–621βŠ–
βŠ–βŠ–16βŠ–βŠ–
βŠ–βŠ–1237βŠ–

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Market Position

Competitive LandscapeFeb 2026

NIGHT NIGHT ranks #10 in the Oral category, trailing behind leaders BHANG and REDECAN. The brand's decline from #8 to #10 over the past year highlights increasing competition, with peers like ASPIRE INFUSIONS and UFEELU also gaining ground.

Oral in Ontario Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Night Night: 10Night Night: 10Emprise Canada: 8Emprise Canada: 8Medipharm Labs: 7Medipharm Labs: 7Ufeelu: 5Ufeelu: 4Tweed: 4Tweed: 5

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blue Widow 1000 Mg Vapes Cartridges
Blue Widow 1000 Mg Vapes Cartridges
Vapes21.6%
#2
1 Each Topicals Topicals (unspecified) 900mgcbd
1 Each Topicals Topicals (unspecified) 900mgcbd
Topicals19.5%
#3
Grape 1 Each Edibles Soft Candy Gummies 20 Pack
Grape 1 Each Edibles Soft Candy Gummies 20 Pack
Edibles2.4%
#4
30 Ml Other Other (unspecified)
30 Ml Other Other (unspecified)
Other10.3%
#5
Grape 20 Mg Edibles Soft Candy Gummies 20 Pack
Grape 20 Mg Edibles Soft Candy Gummies 20 Pack
Edibles10.2%
#6
Grape 50 Mg Edibles Soft Candy Gummies 20 Pack
Grape 50 Mg Edibles Soft Candy Gummies 20 Pack
Edibles2.0%
#7
Pure Cbn [30ml]
Pure Cbn [30ml]
Oral6.8%
#8
20 Mg Topicals Topicals (unspecified) 300mgthc 900mgcbd
20 Mg Topicals Topicals (unspecified) 300mgthc 900mgcbd
Topicals2.8%
#9
Full Spectrum Cbn+cbd Full
Full Spectrum Cbn+cbd Full
Vapes27.6%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Night Night using competitive landscape rank coverage, proximity, and momentum.