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Data Snapshot for Mar 20, 2026
Overview
FIGR grows cannabis with character and integrity. Character that was bred through five generations of farming experience and homegrown appreciation for hand-crafted goods.
YoY growth down 20.5% for FIGR—despite a unit sales surge of 54.5%. This stark contrast reveals a significant pricing shift impacting revenue, while volume increases fail to translate into higher sales figures.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 7
Top States
Figr Top StatesFeb 2026
Top states where Figr is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$15.97
YoY Sales Trend
20.5%
2Y Sales Trend
47.4%
Flower dominates at 62.9% but faced a -32.9% decline YoY. Pre-Rolls surged +33.5% YoY, while Concentrates skyrocketed +4060.1%, marking them as the fastest-growing category. Vapes plummeted -72.1% YoY, highlighting market volatility.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 67.2% | $16.66 | 32.9% |
| Pre-Rolls | 30.4% | $12.87 | 33.5% |
FIGR's strongest presence is in Ontario (71.2%), followed by Alberta (10.4%) and British Columbia (8.4%). This concentration underlines FIGR's dominance in top cannabis markets across 9 states.
| State | Flower | Pre-Roll |
|---|---|---|
| 3 | 4 | |
| 13 | 19 | |
| 9 | 37 | |
| 19 | 35 | |
| 26 | 30 |
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Market Position
Competitive LandscapeFeb 2026
#23 in Flower, lagging behind CALI SLIMZ (#1), SUPERNOVA (#3), and SMOKES (#2). FIGR's competitive position reflects a struggle, with notable gaps of 22 spots behind CALI SLIMZ and 20 spots behind SUPERNOVA.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Pre-Rolls | N/A |
#2 | Flower | N/A |
#3 | Pre-Rolls | N/A |
#4 | Flower | N/A |
#5 | Pre-Rolls | N/A |
#6 | Flower | 5.2% |
#7 | Other | 7.3% |
#8 | Flower | 32.7% |
#9 | Pre-Rolls | 35.4% |
#10 | Pre-Rolls | 25.1% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Figr using competitive landscape rank coverage, proximity, and momentum.