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Data Snapshot for Mar 20, 2026
Overview
YoY growth at +353.3% places DIRIGO CANNABIS in the premium tier. Despite a recent 11.7% decline in sales over the last 3 months, the brand's momentum remains significant, reflecting its competitive pricing strategy.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 2
Top States
Dirigo Cannabis Top StatesFeb 2026
Top states where Dirigo Cannabis is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$33.77
YoY Sales Trend
353.3%
2Y Sales Trend
2026.8%
Vapes dominate with 96.6% of total sales, skyrocketing +471.7% YoY. In contrast, Edibles account for only 3.4% and have declined -34.6% YoY, highlighting a major shift in consumer preference.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 96.6% | $35.04 | 471.7% |
| Edibles | 3.4% | $16.57 | 34.6% |
DIRIGO CANNABIS shines in Maine and Vermont, capturing 69.7% and 30.3% of sales respectively. Its footprint across these two states underscores high concentration in the market.
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Market Position
Competitive LandscapeFeb 2026
#10 among peers in Vapes, up from #30 last year. Competing with leaders like PAMOLAB and LANDRACE CANNABIS CO., DIRIGO CANNABIS is closing the gap but remains 9 spots behind PAMOLAB.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 17.6% |
#2  | Vapes | 19.0% |
#3  | Vapes | 27.3% |
#4  | Vapes | 2.6% |
#5 | Vapes | 12.1% |
#6  | Vapes | 346.6% |
#7  | Vapes | 40.8% |
#8  | Vapes | 79.0% |
#9  | Vapes | 35.4% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Dirigo Cannabis using competitive landscape rank coverage, proximity, and momentum.
