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Brand Explorer/Care Division

Care Division

Data Snapshot for Mar 19, 2026

Overview

Living today can get pretty exhausting. You need to feel and look as amazing as we know you are, even when times are tough. Whether it's pain, skincare, or just every day bad vibes--Care Division creates solutions. Inspired by ayurvedic medicine, but including modern science, all...

CARE DIVISION's sales plummeted 44.8% YoY, highlighting significant struggles within the <250K tier. With a 20% decline over the past three months, the brand faces intensified competition and market challenges.

Categories

TopicalsOralCbdEdiblesAccessoriesFlower
  • Top Category: Topicals
  • Price Tier: Premium
  • States Active: 2

Top States

Care Division Top StatesFeb 2026

Top states where Care Division is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Care Division market trend chart

Average Price

$39.84

YoY Sales Trend

44.8%

2Y Sales Trend

55.2%

Topicals dominate at 49.6% but are down 46.1% YoY. CBD is the only bright spot, growing 13.3% YoY, while Edibles suffered the steepest decline at 65.8%.

CategorySales ShareAvg PriceYoY
Topicals52.8%$49.2846.1%
Oral37.4%$34.8139.3%
Cbd4.7%$34.8913.3%
Edibles3.8%$28.6165.8%

CARE DIVISION holds a strong foothold in Colorado, accounting for 100% of sales, with a minor presence in Michigan. Geographic concentration is high, limiting broader market reach.

StateCbdEdiblesOralTopicals
1⊖43
⊖⊖⊖⊖

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Market Position

Competitive LandscapeFeb 2026

#3 in Topicals, CARE DIVISION is closing in on #2 MARY JANE'S MEDICINALS while trailing #1 ESCAPE ARTISTS. The brand improved its rank from #4 to #3 over the past year.

Topicals in Colorado Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Care Division: 3Care Division: 3Mary Jane's Medic…: 2Mary Jane's Medic…: 2Nordic Goddess: 6Nordic Goddess: 4Canna Punch: 8Canna Punch: 6Mary's Medicinals: 4Mary's Medicinals: 8

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
2000 Mg Topicals Balms & Oils 250mgthc 250mgcbd
2000 Mg Topicals Balms & Oils 250mgthc 250mgcbd
Topicals0.1%
#2
2000 Mg Topicals Topicals (unspecified) 250mgthc 250mgcbd
2000 Mg Topicals Topicals (unspecified) 250mgthc 250mgcbd
Topicals16.8%
#3
1000 Mg Topicals Topicals (unspecified)
1000 Mg Topicals Topicals (unspecified)
Topicals39.8%
#4
1 Each Topicals Lotion 500mgthc 500mgcbd
1 Each Topicals Lotion 500mgthc 500mgcbd
Topicals6.4%
#5
Mend (1000mg Cbd/100mg Thc)
Mend (1000mg Cbd/100mg Thc)
Oral24.9%
#6
Paws And Tails [1oz] (750mg Cbd)
Paws And Tails [1oz] (750mg Cbd)
Other45.6%
#7
250 Mg Topicals Balms & Oils 250mgthc 4mgcbd
250 Mg Topicals Balms & Oils 250mgthc 4mgcbd
Topicals63.4%
#8
750 Mg Topicals Topicals (unspecified) 750mgthc
750 Mg Topicals Topicals (unspecified) 750mgthc
Topicals8.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Care Division using competitive landscape rank coverage, proximity, and momentum.