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Data Snapshot for Mar 20, 2026
Overview
YoY growth of 1124.5% propels BECOME to a premium tier, despite a recent 3-month decline of 17.4%. This striking demand shift showcases a brand poised for recovery.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 1
Top States
Become Top StatesFeb 2026
Top states where Become is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$50.16
YoY Sales Trend
1124.5%
2Y Sales Trend
44.3%
Vapes dominate at 99.3% of total sales, skyrocketing 1227.2% YoY, while Accessories lag significantly at 0.7% with just 2.2% growth. Vapes continue to lead the category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 99.3% | $51.52 | 1227.2% |
BECOME excels in Iowa, capturing 98.1% of sales, while Colorado contributes a mere 1.9%. The brand's presence is highly concentrated in these two states.
| State | Vapes |
|---|---|
| 3 |
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Market Position
Competitive LandscapeFeb 2026
#3 in Vapes, climbing from #5—gaining momentum against BATCH EXTRACTS (#1) and IOWA CANNABIS COMPANY (#2). BECOME is solidifying its position in the competitive landscape.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Vapes | 16.1% |
#2  | Vapes | N/A |
#3  | Accessories | 28.9% |
#4  | Vapes | N/A |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Become using competitive landscape rank coverage, proximity, and momentum.
