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Data Snapshot for Mar 20, 2026
Overview
AURA's YoY growth of 19.8% is compelling, with a rank improvement from #17 to #16. Positioned in the mid-tier, sales increased 13.3% over the last three months, highlighting a positive trend in performance.
Categories
- Top Category: Edibles
- Price Tier: Mid-Market
- States Active: 1
Top States
Aura Top StatesFeb 2026
Top states where Aura is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$22.89
YoY Sales Trend
19.8%
2Y Sales Trend
118.0%
Edibles dominate at 53.2% of sales, with a YoY growth of 17.1%. Topicals are the fastest-growing category at +40.2% YoY, while Flower struggles at -23.0% YoY, indicating a shift in consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 53.2% | $28.08 | 17.1% |
| Vapes | 28.8% | $26.64 | 6.1% |
| Pre-Rolls | 6.7% | $10.68 | N/A |
| Topicals | 5.5% | $26.5 | 40.2% |
| Oral | 2.7% | $5.86 | N/A |
| Flower | 2.7% | $67.81 | 23.0% |
AURA's market is concentrated in Ohio, accounting for 92.1% of sales, followed by California at 3.4% and New Jersey at 2.7%. Active in 7 states, the brand's geographic focus is notably narrow.
| State | Edibles | Pre-Roll | Topicals | Vapes |
|---|---|---|---|---|
| 16 | 34 | 5 | 46 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #16 in Edibles, AURA is 15 spots behind GRON (#1) and 14 spots behind INCREDIBLES (#2). The brand lost ground over the past year, slipping 9 spots relative to GRON.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Topicals | 13.3% |
#2 ![Frosted Kush [1g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fc68199c3c81d53982fed19a226ea0622&w=64&q=75){kind=small} | Pre-Rolls | 24.8% |
#3 ![Nyc Vapor [1g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ff26c18d53129a55a99332ec6e609a621&w=64&q=75){kind=small} | Pre-Rolls | 14.4% |
#4 ![Shakedown Street + Cbn [1.0g] Disposable](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fea5a8df4adaae6cfdd38617e0b14c047&w=64&q=75){kind=small} | Vapes | 81.7% |
#5  | Edibles | 13.6% |
#6  | Edibles | 77.6% |
#7  | Edibles | 198.3% |
#8  | Topicals | 383.1% |
#9  | Vapes | 196.0% |
#10  | Edibles | 308.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Aura using competitive landscape rank coverage, proximity, and momentum.
