Zig Zag

Top states where Zig Zag is active based on indexed sales coverage.

ONOntario

(<$250K)

NLNewfoundland and Labrador

(<$250K)

FLFlorida

(<$250K)

BCBritish Columbia

(<$250K)

ABAlberta

(<$250K)

MIMichigan

(<$250K)

COColorado

(<$250K)

AZArizona

(<$250K)

Trend narrative unavailable.

24-Month Trend

Accessories dominate at 99.2% of sales, growing 5.5% YoY—the fastest in the market. Vapes and Other categories have declined, with the latter plummeting 90.4% YoY.

Category	Sales Share	Avg Price	YoY
Accessories	99.3%	$2.7	5.5%

ZIG ZAG excels in Ontario (21.1%) and Newfoundland and Labrador (19.0%), actively reaching consumers across 45 states. The brand's geographic footprint is significant, highlighting strong regional demand.

State	Accessories
Manitoba	2
Saskatchewan	2
New Brunswick	4
Arizona	5
British Columbia	5

Ranked #8 in Accessories, ZIG ZAG is six spots behind YETI FARMS (#2) and seven behind HIGH FIVE CANNABIS (#1). Despite a slip in rank, ZIG ZAG gained ground against HUMBLE + FUME (#4) and SMOKE ARSENAL (#5) over the year.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Zig Zag 1 1/4 Orange Papers	Accessories	2.0%
#2 1 Each Accessories Flower Devices	Accessories	11.0%
#3 1 Each Accessories Flower Devices	Accessories	1.4%
#4 1 Each Accessories Clothing Other Apparel & Accs	Accessories	16.7%
#5 1 Each Other Other (unspecified)	Other	24.4%
#6 1 Each Accessories Flower Devices	Accessories	389.5%
#7 1 Each Accessories Concentrate Devices	Accessories	51.8%
#8 1 Each Accessories Clothing	Accessories	7.0%
#9 Orange 1 Each Vapes Cartridges	Vapes	46.3%

Peer brands benchmarked against Zig Zag using competitive landscape rank coverage, proximity, and momentum.

West Coast Gifts

Yocan

High Five Cannabis

Yeti Farms