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Brand Explorer/Off Hours

Off Hours

Data Snapshot for Mar 19, 2026

Overview

Designed to take you beyond an everyday high. We focused on developing unique blends of terpenes and minor cannabinoids to target a wide range of effects from high energy, social, and bright to relaxing and ready for bed—the full human experience.

Rank slipped from #1 to #2 in New York—sales down 7.6% YoY. A 13.8% decline over the last three months raises concerns about brand momentum despite premium positioning.

Categories

EdiblesVapesPre-RollsFlowerConcentratesOralAccessoriesTopicals
  • Top Category: Edibles
  • Price Tier: Premium
  • States Active: 1

Top States

Off Hours Top StatesFeb 2026

Top states where Off Hours is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Off Hours market trend chart

Average Price

$26.88

YoY Sales Trend

7.6%

2Y Sales Trend

154.6%

Edibles dominate at 80.7% of sales, but dropped 5.6% YoY. Pre-Rolls and Flower are on the rise, with Pre-Rolls up 223.3% and Flower soaring 264.8% YoY, indicating shifting consumer preferences.

CategorySales ShareAvg PriceYoY
Edibles80.7%$25.85.6%
Vapes18.8%$32.9417.0%

New York is the sole market for OFF HOURS, capturing 100% of sales in the state. Geographic concentration is total, highlighting the brand's focused strategy.

StateEdiblesVapes
219

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Market Position

Competitive LandscapeFeb 2026

Competitive summary unavailable.

Edibles in New York Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Off Hours: 1Off Hours: 2Camino: 2Camino: 1Ayrloom: 3Ayrloom: 3Incredibles: 7Incredibles: 7Gron: 4Gron: 4

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Sour Watermelon Lemonade Euphoric [10pk] (100mg Thc/20mg Cbg)
Sour Watermelon Lemonade Euphoric [10pk] (100mg Thc/20mg Cbg)
Edibles10.3%
#2
Sour Blue Razz Mellow [10pk] (20mg Cbd/100mg Thc/10mg Cbn)
Sour Blue Razz Mellow [10pk] (20mg Cbd/100mg Thc/10mg Cbn)
Edibles11.4%
#3
Offline Cherry Berry [10pk] (100mg Cbd/100mg Thc/40mg Cbn)
Offline Cherry Berry [10pk] (100mg Cbd/100mg Thc/40mg Cbn)
Edibles10.2%
#4
Serenity Paradise Cooler [10pk] (20mg Cbd/100mg Thc/10mg Cbn)
Serenity Paradise Cooler [10pk] (20mg Cbd/100mg Thc/10mg Cbn)
Edibles20.8%
#5
Peach Mango Illuminate [10pk] (100mg Thc/10mg Cbg)
Peach Mango Illuminate [10pk] (100mg Thc/10mg Cbg)
Edibles9.6%
#6
Rainbow Beltz [1g]
Rainbow Beltz [1g]
Vapes14.0%
#7
Gelato [1g]
Gelato [1g]
Vapes15.7%
#8
Gelato [1g]
Gelato [1g]
Vapes40.3%
#9
Blue Razz Berry Runtz (100mg)
Blue Razz Berry Runtz (100mg)
Edibles77.8%
#10
Raspberry 100 Mg Edibles Soft Candy Gummies 1 Pack
Raspberry 100 Mg Edibles Soft Candy Gummies 1 Pack
Edibles151.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Off Hours using competitive landscape rank coverage, proximity, and momentum.