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Data Snapshot for Mar 19, 2026
Overview
Humble & Fume is a leading North American distributor of cannabis and cannabis accessories, supported by a customer-centric sales team and strong fulfillment infrastructure.As the only fully-integrated cannabis distribution solution, Humble bridges the gap for retailers, licensed...
HUMBLE + FUME's YoY growth has dropped 11.3%, coinciding with a rank slip from #1 to #4 in Ontario's cannabis market. Sales have trended down 8.6% over the last three months, indicating significant challenges in maintaining market position.
Categories
- Top Category: Accessories
- Price Tier: Value
- States Active: 7
Top States
Humble + Fume Top StatesFeb 2026
Top states where Humble + Fume is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$7.3
YoY Sales Trend
11.3%
2Y Sales Trend
65.0%
Accessories dominate at 98.1% of total sales but are down 10.8% YoY. Other categories like Pre-Rolls and Vapes are struggling even more, with declines of 54.6% and 37.0% YoY respectively, highlighting a tough market landscape.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Accessories | 98.8% | $7.26 | 10.8% |
HUMBLE + FUME leads in Ontario (70.5% of sales), followed by British Columbia (18.9%) and Alberta (9.9%). The brand's geographic concentration is high, with over 70% of sales coming from its top state.
| State | Accessories |
|---|---|
| 4 | |
| 9 | |
| 10 | |
| 13 | |
| 25 |
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Market Position
Competitive LandscapeFeb 2026
HUMBLE + FUME ranks #4 in Accessories, trailing YETI FARMS (#2) and HIGH FIVE CANNABIS (#1). The brand has lost ground, dropping from #1 to #4 in just 12 months, highlighting increasing competitive pressure.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Accessories | 3.8% |
#2  | Accessories | 5.9% |
#3  | Accessories | 8.1% |
#4  | Accessories | 8.7% |
#5  | Accessories | 18.8% |
#6  | Accessories | 1.9% |
#7  | Accessories | 488.1% |
#8  | Accessories | 18.2% |
#9  | Other | 22.0% |
#10  | Accessories | 36.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Humble + Fume using competitive landscape rank coverage, proximity, and momentum.
