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Data Snapshot for Mar 19, 2026
Overview
YoY growth down 22.6%—FORAY navigates mid-tier challenges. Recent 3-month trend shows a 14.4% decline, emphasizing a need for strategic adjustments in the .5M-1M sales tier.
Categories
- Top Category: Vapes
- Price Tier: Mid-Market
- States Active: 8
Top States
Foray Top StatesFeb 2026
Top states where Foray is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$17.1
YoY Sales Trend
22.6%
2Y Sales Trend
64.1%
Vapes dominate at 69.2%, but face a 17.7% YoY drop. Edibles lag significantly at -32.7% YoY, while Flower surges impressively at +185.8% YoY, marking a notable contrast in category performance.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 69.2% | $19.46 | 17.7% |
| Edibles | 29.4% | $13.39 | 32.7% |
FORAY excels in Yukon and Ontario, commanding 54.6% and 33.9% of the market share respectively. Active in 8 states, the brand benefits from a concentrated geographic presence.
| State | Edibles | Vapes |
|---|---|---|
| 37 | 15 | |
| 21 | 45 | |
| 10 | ⊖ | |
| 42 | 33 | |
| 35 | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
FORAY ranks #4 in the Vapes category, trailing behind GENERAL ADMISSION (#3) and TASTY'S (CANADA) (#1). It improved its position from #13 to #5 over the past year, showcasing competitive resilience.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | N/A |
#2 | Edibles | N/A |
#3 | Vapes | N/A |
#4 | Vapes | 11.9% |
#5 | Vapes | 11.6% |
#6 | Vapes | 5.7% |
#7 | Vapes | 4.5% |
#8 | Vapes | 1.6% |
#9 | Vapes | 20.8% |
#10 | Vapes | 40.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Foray using competitive landscape rank coverage, proximity, and momentum.