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Brand Explorer/Dank By Definition

Dank By Definition

Data Snapshot for Mar 19, 2026

Overview

Welcome to Dank! We are a New York-based cannabis company, founded in 2022 with a passion for providing our customers with the best cannabis products available. We are a brand that prides itself on our love for the culture, and the plant.

DANK BY DEFINITION's sales dropped 37.9% YoY, reflecting significant challenges in consumer demand. The brand slipped from #1 to #2 in New York, highlighting increased competitive pressure. A 13.6% decline over the past three months further underscores the urgency for strategic adjustments.

Categories

FlowerPre-RollsEdiblesVapesConcentratesAccessoriesOral
  • Top Category: Flower
  • Price Tier: Premium
  • States Active: 6

Top States

Dank By Definition Top StatesFeb 2026

Top states where Dank By Definition is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Dank By Definition market trend chart

Average Price

$38.96

YoY Sales Trend

37.9%

2Y Sales Trend

206.7%

Flower dominates at 67.9% with a steep YoY decline of 41.8%. Pre-Rolls hold a 31.9% share, down 27.7% YoY, while Edibles skyrocketed by 877.1%. Vapes and Accessories saw severe drops, with Vapes down 71.9% and Accessories down 75%.

CategorySales ShareAvg PriceYoY
Flower67.9%$57.1941.8%
Pre-Rolls31.9%$23.4427.7%

DANK BY DEFINITION commands the New York market, accounting for 99.9% of sales. The brand is also present in Michigan, Oklahoma, Ontario, New Mexico, and California, though with minimal impact. Geographic concentration is highly skewed toward New York.

StateFlowerPre-Roll
22
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Market Position

Competitive LandscapeFeb 2026

#2 in Flower, trailing FIND (#1) and RYTHM (#3). The brand's rank fell from #1, losing ground to FIND and RYTHM amidst increasing competition. DANK BY DEFINITION faces pressure from REVERT CANNABIS and LEAL, both making strides.

Flower in New York Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Dank By Definition: 1Dank By Definition: 2Find: 2Find: 1Rythm: 3Rythm: 3Grassroots Cannab…: 9Grassroots Cannab…: 6Leal: 4Leal: 5

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Mimosa 14 Gram Flower
Mimosa 14 Gram Flower
FlowerN/A
#2
Nyc Diesel 3.50 Gram Flower
Nyc Diesel 3.50 Gram Flower
FlowerN/A
#3
Alien Cookies 1 Gram Pre Rolls Single 1 Pack
Alien Cookies 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls56.6%
#4
Mom's Spaghetti 28 Gram Flower
Mom's Spaghetti 28 Gram Flower
Flower5.0%
#5
Trainwreck 1 Gram Pre Rolls Single 1 Pack
Trainwreck 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls52.7%
#6
Baby Yoda 28 Gram Flower
Baby Yoda 28 Gram Flower
Flower195.9%
#7
Green Crack 3.50 Gram Flower
Green Crack 3.50 Gram Flower
Flower170.7%
#8
Larry Bird 14 Gram Flower
Larry Bird 14 Gram Flower
Flower498.1%
#9
Gas Face 14 Gram Flower
Gas Face 14 Gram Flower
Flower240.1%
#10
Banana Diesel 3.50 Gram Flower
Banana Diesel 3.50 Gram Flower
Flower308.7%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dank By Definition using competitive landscape rank coverage, proximity, and momentum.