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Data Snapshot for Mar 20, 2026
Overview
At Virtue Cannabis, we pride ourselves on crafting top-shelf cannabis products for discerning consumers seeking the highest quality cannabis products.
VIRTUE CANNABIS experienced a significant 14.2% year-over-year growth, despite a recent 7.9% dip over the past three months. Positioned in the low tier, this brand is strategically capitalizing on market dynamics to enhance its competitive stance.
Categories
- Top Category: Pre-Rolls
- Price Tier: Value
- States Active: 4
Top States
Virtue Cannabis Top StatesFeb 2026
Top states where Virtue Cannabis is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$10.01
YoY Sales Trend
14.2%
2Y Sales Trend
8.9%
Pre-Rolls dominate with 62.8% of sales, showcasing a notable 50.4% increase YoY. In contrast, Flower represents 35.1% but is down 23.2% YoY, while Concentrates skyrocketed by 3011.1%, marking the fastest growth in the category.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 62.8% | $14.39 | 50.4% |
| Flower | 35.1% | $6.31 | 23.2% |
| Concentrates | 1.8% | $37.35 | 3011.1% |
VIRTUE CANNABIS thrives in Yukon and Alberta, commanding 57.6% and 14.3% of sales respectively. Its footprint spans across 7 states, solidifying its presence in the cannabis market.
| State | Concentrates | Flower | Pre-Roll |
|---|---|---|---|
| 2 | 2 | 2 | |
| 9 | 50 | 14 | |
| 37 | 27 | 17 | |
| ⊖ | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
VIRTUE CANNABIS ranks #9 in its dominant category of Pre-Rolls, rising from #35 to #13 over the past year. Competing brands include WEED ME MAX at #14 and MOTIF LABS at #4, highlighting a competitive landscape.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Pre-Rolls | N/A |
#2 | Pre-Rolls | N/A |
#3 | Flower | 23.6% |
#4 | Flower | 11.9% |
#5 | Pre-Rolls | 52.4% |
#6 | Flower | 596.4% |
#7 | Flower | 126.9% |
#8 | Flower | 846.5% |
#9 | Pre-Rolls | 191.1% |
#10 | Pre-Rolls | 397.4% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Virtue Cannabis using competitive landscape rank coverage, proximity, and momentum.