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Brand Explorer/Virtue Cannabis

Virtue Cannabis

Data Snapshot for Mar 20, 2026

Overview

At Virtue Cannabis, we pride ourselves on crafting top-shelf cannabis products for discerning consumers seeking the highest quality cannabis products.

VIRTUE CANNABIS experienced a significant 14.2% year-over-year growth, despite a recent 7.9% dip over the past three months. Positioned in the low tier, this brand is strategically capitalizing on market dynamics to enhance its competitive stance.

Categories

Pre-RollsFlowerConcentratesVapesCbd
  • Top Category: Pre-Rolls
  • Price Tier: Value
  • States Active: 4

Top States

Virtue Cannabis Top StatesFeb 2026

Top states where Virtue Cannabis is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Trend unavailable for this period

Average Price

$10.01

YoY Sales Trend

14.2%

2Y Sales Trend

8.9%

Pre-Rolls dominate with 62.8% of sales, showcasing a notable 50.4% increase YoY. In contrast, Flower represents 35.1% but is down 23.2% YoY, while Concentrates skyrocketed by 3011.1%, marking the fastest growth in the category.

CategorySales ShareAvg PriceYoY
Pre-Rolls62.8%$14.3950.4%
Flower35.1%$6.3123.2%
Concentrates1.8%$37.353011.1%

VIRTUE CANNABIS thrives in Yukon and Alberta, commanding 57.6% and 14.3% of sales respectively. Its footprint spans across 7 states, solidifying its presence in the cannabis market.

StateConcentratesFlowerPre-Roll
222
95014
372717
⊖⊖⊖

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Market Position

Competitive LandscapeFeb 2026

VIRTUE CANNABIS ranks #9 in its dominant category of Pre-Rolls, rising from #35 to #13 over the past year. Competing brands include WEED ME MAX at #14 and MOTIF LABS at #4, highlighting a competitive landscape.

Pre-Rolls in Alberta Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Virtue Cannabis: 18Virtue Cannabis: 17Back Forty: 4Back Forty: 4Weed Me: 5Weed Me: 5General Admission: 1General Admission: 1Claybourne Co.: 2Claybourne Co.: 2

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Watermelon 0.50 Gram Pre Rolls Single 1 Pack
Watermelon 0.50 Gram Pre Rolls Single 1 Pack
Pre-RollsN/A
#2
Galactic Glue 0.50 Gram Pre Rolls Single 1 Pack
Galactic Glue 0.50 Gram Pre Rolls Single 1 Pack
Pre-RollsN/A
#3
Galactic Glue 28 Gram Flower
Galactic Glue 28 Gram Flower
Flower23.6%
#4
Galactic Glue 7 Gram Flower
Galactic Glue 7 Gram Flower
Flower11.9%
#5
Raspberry Lemonade 2.50 Gram Pre Rolls Multipack 5 Pack
Raspberry Lemonade 2.50 Gram Pre Rolls Multipack 5 Pack
Pre-Rolls52.4%
#6
Black Triangle Kush 7 Gram Flower
Black Triangle Kush 7 Gram Flower
Flower596.4%
#7
Galactic Glue 14 Gram Flower
Galactic Glue 14 Gram Flower
Flower126.9%
#8
Black Triangle 28 Gram Flower
Black Triangle 28 Gram Flower
Flower846.5%
#9
Galactic Glue 5 Gram Pre Rolls Multipack 10 Pack
Galactic Glue 5 Gram Pre Rolls Multipack 10 Pack
Pre-Rolls191.1%
#10
Black Triangle Kush 14 Gram Pre Rolls Multipack 28 Pack
Black Triangle Kush 14 Gram Pre Rolls Multipack 28 Pack
Pre-Rolls397.4%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Virtue Cannabis using competitive landscape rank coverage, proximity, and momentum.