Vireo

Top states where Vireo is active based on indexed sales coverage.

MNMinnesota

($1-2.5M)

NYNew York

(<$250K)

MDMaryland

(<$250K)

Trend narrative unavailable.

24-Month Trend

Vapes dominate at 34.3% but have declined 35.3% YoY. Flower holds 30.8% yet faces a steep 48.8% drop. Edibles are the lone bright spot, growing 0.2% YoY amidst a generally contracting market.

Category	Sales Share	Avg Price	YoY
Vapes	34.3%	$76.09	35.3%
Flower	30.8%	$52.72	48.8%
Oral	17.1%	$71.7	27.1%
Edibles	6.8%	$55.72	0.2%
Pre-Rolls	5.0%	$21.71	69.5%
Concentrates	4.8%	$67.38	43.3%

VIREO's market is heavily concentrated in Minnesota (89.2%), with New York (10.7%) and Maryland (0.1%) following. This geographic focus underscores its reliance on a single state for nearly all sales, indicating potential risks.

State	Concentrates	Edibles	Flower	Oral	Pre-Roll	Vapes
Minnesota	2	2	4	1	6	3
Maryland	⊖	⊖	⊖	⊖	⊖	⊖
New York	24	⊖	⊖	6	⊖	⊖

VIREO ranks #3 in the Vapes category, slipping from #2 over the past year. Competing closely with RYTHM (#1) and BOUNDARY WATERS (#2), VIREO's position exposes it to competitive pressures as it navigates market challenges.

Top products for Feb 2026 with sales and momentum indicators.

Product	Category	MoM
#1 Red Oral Solution [25ml] (570mg Thc/30mg Cbd)	Oral	33.4%
#2 Pineapple Max Thc [30pk]	Edibles	35.4%
#3 Black [30ct]	Oral	15.9%
#4 Rso Oil Sativa [2g]	Concentrates	297.3%
#5 Gelato Cake Flower High Thc Gram 3.50	Flower	398.8%
#6 Black Maple Flower Gram 3.50	Flower	316.0%
#7 Durban Dream Whole Flower Gram 7	Flower	101.3%
#8 Blue Runtz 3.50 Gram Flower	Flower	128.5%
#9 Duct Tape Whole Flower Gram 3.50	Flower	108.3%

Peer brands benchmarked against Vireo using competitive landscape rank coverage, proximity, and momentum.

Boundary Waters

GR

Grasslandz

Rythm

&shine