Is this your Brand? Log in to Hoodie!
Log in to HoodieNew Leaf
Data Snapshot for Mar 19, 2026
Overview
NEW LEAF's sales soared 89.9% year-over-year, despite a recent decline of 40.4% over the past three months. This mid-tier brand is undergoing a strategic shift, evidenced by a significant increase in overall sales volume.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 2
Top States
New Leaf Top StatesFeb 2026
Top states where New Leaf is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$13.57
YoY Sales Trend
89.9%
2Y Sales Trend
570.3%
Flower dominates at 79.4% of total sales, experiencing a remarkable 125.7% YoY growth. Accessories lag behind at 11.2%, dropping 36.1% YoY, highlighting a stark contrast in category performance.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 79.4% | $15.09 | 125.7% |
| Accessories | 11.2% | $12.51 | 36.1% |
| Vapes | 4.6% | $21.85 | N/A |
| Pre-Rolls | 4.5% | $4.77 | N/A |
NEW LEAF operates primarily in Massachusetts, which accounts for 94.5% of sales, with a minor presence in the District of Columbia. Geographic concentration is notable with only 2 active states.
| State | Accessories | Flower | Pre-Roll | Vapes |
|---|---|---|---|---|
| 2 | ⊖ | ⊖ | ⊖ | |
| ⊖ | ⊖ | ⊖ | ⊖ |
Want SKU-Level Buyer Signals?
Unlock purchaser contacts, SKU-level velocity, and whitespace opportunities for this brand.
Market Position
Competitive LandscapeFeb 2026
#162 in the competitive landscape, NEW LEAF is 161 ranks behind leader SIMPLY HERB. Rank improved from #195 a year ago, but faces stiff competition in the Flower category.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | N/A |
#2 | Flower | 30.4% |
#3 | Accessories | 50.1% |
#4 | Flower | N/A |
#5 | Flower | 10.2% |
#6 | Flower | 13.8% |
#7 | Flower | 59.7% |
#8 | Flower | 10.9% |
#9 | Flower | 18.1% |
#10 | Flower | 22.1% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against New Leaf using competitive landscape rank coverage, proximity, and momentum.