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New Leaf

Data Snapshot for Mar 19, 2026

Overview

NEW LEAF's sales soared 89.9% year-over-year, despite a recent decline of 40.4% over the past three months. This mid-tier brand is undergoing a strategic shift, evidenced by a significant increase in overall sales volume.

Categories

FlowerAccessoriesVapesPre-RollsEdibles
  • Top Category: Flower
  • Price Tier: Mid-Market
  • States Active: 2

Top States

New Leaf Top StatesFeb 2026

Top states where New Leaf is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

New Leaf market trend chart

Average Price

$13.57

YoY Sales Trend

89.9%

2Y Sales Trend

570.3%

Flower dominates at 79.4% of total sales, experiencing a remarkable 125.7% YoY growth. Accessories lag behind at 11.2%, dropping 36.1% YoY, highlighting a stark contrast in category performance.

CategorySales ShareAvg PriceYoY
Flower79.4%$15.09125.7%
Accessories11.2%$12.5136.1%
Vapes4.6%$21.85N/A
Pre-Rolls4.5%$4.77N/A

NEW LEAF operates primarily in Massachusetts, which accounts for 94.5% of sales, with a minor presence in the District of Columbia. Geographic concentration is notable with only 2 active states.

StateAccessoriesFlowerPre-RollVapes
2⊖⊖⊖
⊖⊖⊖⊖

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Market Position

Competitive LandscapeFeb 2026

#162 in the competitive landscape, NEW LEAF is 161 ranks behind leader SIMPLY HERB. Rank improved from #195 a year ago, but faces stiff competition in the Flower category.

Flower in Massachusetts Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026New Leaf: 135New Leaf: 162Find: 10Find: 5Northeast Alterna…: 3Northeast Alterna…: 7Simply Herb: 1Simply Herb: 1High Supply: 2High Supply: 2

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Meyer Hashsky 7 Gram Flower
Meyer Hashsky 7 Gram Flower
FlowerN/A
#2
Raspberry Parfait 7 Gram Flower
Raspberry Parfait 7 Gram Flower
Flower30.4%
#3
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
1 Each Accessories Accessories (unspecified) Accessories (unspecified)
Accessories50.1%
#4
London Truffle 3.50 Gram Flower
London Truffle 3.50 Gram Flower
FlowerN/A
#5
Kamikaze 7 Gram Flower
Kamikaze 7 Gram Flower
Flower10.2%
#6
Shinigami 7 Gram Flower
Shinigami 7 Gram Flower
Flower13.8%
#7
Meyer Hashsky 3.50 Gram Flower
Meyer Hashsky 3.50 Gram Flower
Flower59.7%
#8
Blueberry Cupcake 7 Gram Flower
Blueberry Cupcake 7 Gram Flower
Flower10.9%
#9
Raspberry Parfait 3.50 Gram Flower
Raspberry Parfait 3.50 Gram Flower
Flower18.1%
#10
Kamikaze 3.50 Gram Flower
Kamikaze 3.50 Gram Flower
Flower22.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against New Leaf using competitive landscape rank coverage, proximity, and momentum.