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Data Snapshot for Mar 20, 2026
Overview
Together we are accelerating innovation MATTER is mobilizing a community of healthcare innovators who aspire to heroic change.
MATTER's sales plummeted 45.5% YoY, reflecting a sharp decline in market presence. The brand's rank fell from #3 to #11 in New York, highlighting a significant loss of competitive edge. A 25.9% drop over the past three months further underscores its challenges.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 6
Top States
Matter Top StatesFeb 2026
Top states where Matter is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$37.93
YoY Sales Trend
45.5%
2Y Sales Trend
53.9%
Flower dominates at 83.7% but is down 39.3% YoY. Pre-Rolls and Edibles show alarming declines at -54.9% and -81.7% YoY, respectively. Overall, the category is facing severe contraction, with MATTER struggling to maintain its foothold.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 83.8% | $47.03 | 39.3% |
| Pre-Rolls | 8.3% | $17.75 | 54.9% |
| Edibles | 3.8% | $16.23 | 81.7% |
| Oral | 2.5% | $33.86 | 37.7% |
MATTER is most concentrated in New York, Maryland, and Colorado, participating actively in 11 states. New York alone accounts for 36.9% of its sales, indicating a strong but faltering regional presence.
| State | Edibles | Flower | Oral | Pre-Roll |
|---|---|---|---|---|
| ⊖ | 8 | 37 | 28 | |
| 24 | 30 | ⊖ | ⊖ | |
| ⊖ | 25 | ⊖ | 30 | |
| 46 | 11 | 8 | ⊖ | |
| ⊖ | 39 | ⊖ | 38 |
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Market Position
Competitive LandscapeFeb 2026
Ranked #11 in the Flower category, MATTER lags significantly behind competitors like FIND and DANK BY DEFINITION. The brand has fallen 8 spots over the last year, losing ground in a highly competitive landscape.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 16.8% |
#2  | Flower | 13.6% |
#3  | Flower | 26.3% |
#4  | Flower | 28.3% |
#5 | Flower | 10.3% |
#6 ![Permanent Cherries [14.15g] Gram 14](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ff8e752f7e16457952d761a1f6af88c51&w=64&q=75){kind=small} | Flower | 165.2% |
#7 ![Slurricane [14.15g] Gram 14](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fd7377cc494de89f2a271b27d9a605977&w=64&q=75){kind=small} | Flower | 127.3% |
#8  | Flower | 135.0% |
#9  | Flower | 157.4% |
#10  | Flower | 228.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Matter using competitive landscape rank coverage, proximity, and momentum.
