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Data Snapshot for Mar 19, 2026
Overview
Insa is not some la-di-da so-and-so that’s going to carry you away to a land of make believe. It’s cannabis for real life: the good days and the ‘bout to get better. Insa offers premium cannabis in a variety of formats and functions to help wind you up, calm you down, ease your a...
INSA dropped three ranks from #5 to #8 in Massachusetts over 12 months, with YoY sales down -17.6%. The mid-tier brand's 3-month trend of -16.8% suggests the slide is accelerating, not stabilizing.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 4
Top States
Insa Top StatesFeb 2026
Top states where Insa is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$23.22
YoY Sales Trend
17.6%
2Y Sales Trend
26.5%
Concentrates cratered -32.5% YoY, INSA's worst-performing segment. Flower still dominates at 47.9% of sales but fell -15.1% YoY. Pre-Rolls at -7.1% YoY were the lone category showing relative resilience.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 47.9% | $33.5 | 15.1% |
| Vapes | 18.7% | $27.4 | 26.4% |
| Edibles | 18.3% | $22.06 | 11.7% |
| Pre-Rolls | 7.6% | $7.45 | 7.1% |
| Concentrates | 5.0% | $25.81 | 32.5% |
| Oral | 2.1% | $16.9 | 15.9% |
INSA operates across 4 states but is heavily concentrated: Massachusetts accounts for 50.3% of sales, followed by Florida at 25.4% and Pennsylvania at 24.4%. Among top cannabis brands in Massachusetts, INSA's position is eroding.
| State | Concentrates | Edibles | Flower | Oral | Pre-Roll | Vapes |
|---|---|---|---|---|---|---|
| 14 | 20 | 8 | 8 | 20 | 12 | |
| 23 | 5 | 22 | 9 | ⊖ | 44 | |
| 30 | 22 | 30 | 20 | 30 | 30 |
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Market Position
Competitive LandscapeFeb 2026
#8 in Flower, down from #5 a year ago as FIND vaulted 8 spots and REALM CANNABIS gained 6 spots to leapfrog INSA. SIMPLY HERB holds #1 with a wide lead. INSA lost ground to every tracked peer over the period.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 39.1% |
#2  | Flower | 175.5% |
#3  | Flower | 430.0% |
#4  | Flower | 329.2% |
#5  | Flower | 10.8% |
#6  | Flower | 897.6% |
#7  | Flower | 976.5% |
#8  | Vapes | 300.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Insa using competitive landscape rank coverage, proximity, and momentum.
