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Data Snapshot for Mar 20, 2026
Overview
YoY decline of 13.7% for HEARTLAND FARMS raises red flags—critical market dynamics at play. Despite a 10.6% uptick over the last three months, mid-tier positioning may be faltering. Adjustments are essential to regain momentum.
Categories
- Top Category: Flower
- Price Tier: Mid-Market
- States Active: 1
Top States
Heartland Farms Top StatesFeb 2026
Top states where Heartland Farms is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$18.46
YoY Sales Trend
13.7%
2Y Sales Trend
12.0%
Flower maintains dominance at 96% of sales, yet faces a -15% YoY drop. Pre-Rolls show explosive growth at +91.4% YoY, while Vapes and Concentrates struggle with minor declines. The category dynamics are shifting.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 96.0% | $19.97 | 15.0% |
| Pre-Rolls | 2.1% | $3.89 | 91.4% |
| Vapes | 1.8% | $26.24 | 3.1% |
HEARTLAND FARMS is concentrated in Oklahoma, capturing 100% of its sales from this single state. This geographic focus underscores the brand's reliance on a singular market.
| State | Flower | Pre-Roll | Vapes |
|---|---|---|---|
| 4 | ⊖ | ⊖ |
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Market Position
Competitive LandscapeFeb 2026
#4 in Flower, HEARTLAND FARMS has slipped from #3. Competing closely with GREEN DYNASTY FARMS, THICC CANNABIS CO, and ZENOA CANNABIS, the brand faces growing pressure in a challenging landscape.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Flower | 2.4% |
#2  | Flower | 14.6% |
#3  | Flower | 5.6% |
#4  | Flower | 4.6% |
#5  | Flower | 33.0% |
#6  | Flower | 104.0% |
#7  | Flower | 58.1% |
#8 | Flower | 45.7% |
#9  | Flower | 180.8% |
#10 | Flower | 146.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Heartland Farms using competitive landscape rank coverage, proximity, and momentum.
