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Brand Explorer/Heartland

Heartland

Data Snapshot for Mar 19, 2026

Overview

HEARTLAND's sales surged 26.1% year-over-year, despite a slight decline of 5.2% over the last three months. This growth has propelled their market rank from #44 to #32 in Missouri, showcasing a significant competitive leap in a premium tier market.

Categories

VapesConcentratesTopicalsPre-RollsFlowerOralEdibles
  • Top Category: Vapes
  • Price Tier: Premium
  • States Active: 3

Top States

Heartland Top StatesFeb 2026

Top states where Heartland is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Heartland market trend chart

Average Price

$28.7

YoY Sales Trend

26.1%

2Y Sales Trend

16.8%

Vapes dominate at 55.3% of total sales with an impressive 109.7% YoY growth. Flower is the fastest-growing category, skyrocketing 428.5% YoY, while other categories like Concentrates and Topicals have seen declines.

CategorySales ShareAvg PriceYoY
Vapes55.4%$34.31109.7%
Concentrates29.2%$35.9416.3%
Topicals8.5%$18.6321.1%
Pre-Rolls2.0%$7.1620.9%
Flower1.7%$13.03428.5%
Oral1.7%$15.536.3%

HEARTLAND has a stronghold in Missouri, which accounts for 98.1% of their sales, followed by Colorado and Oklahoma. Their geographic concentration is evident with active operations in just 3 states.

StateConcentratesFlowerOralPre-RollTopicalsVapes
14⊖12⊖332
⊖⊖⊖⊖⊖⊖
⊖⊖⊖⊖⊖⊖

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Market Position

Competitive LandscapeFeb 2026

Ranked #32 among peers in the dominant Vapes category, HEARTLAND competes with leaders like GALACTIC and GOOD DAY FARM. Their rank improved from #44 to #32 over the past year, reflecting competitive tension in the market.

Vapes in Missouri Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Heartland: 32Heartland: 32Tank: 3Tank: 3Rove: 2Rove: 4Galactic: 1Galactic: 1Good Day Farm: 4Good Day Farm: 2

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Blackberry Pie 1000 Mg Vapes Cartridges
Blackberry Pie 1000 Mg Vapes Cartridges
Vapes10.8%
#2
Blue Dream 1000 Mg Vapes Cartridges
Blue Dream 1000 Mg Vapes Cartridges
Vapes7.2%
#3
Granddaddy Purple 1000 Mg Vapes Cartridges
Granddaddy Purple 1000 Mg Vapes Cartridges
Vapes17.8%
#4
Cantaloupe Haze 1000 Mg Vapes Cartridges
Cantaloupe Haze 1000 Mg Vapes Cartridges
Vapes377.4%
#5
Pineapple Express
Pineapple Express
Vapes10.0%
#6
Cherry Garcia 1000 Mg Vapes Cartridges
Cherry Garcia 1000 Mg Vapes Cartridges
Vapes23.4%
#7
Super Lemon Haze
Super Lemon Haze
Vapes21.8%
#8
Blueberry Kush 1000 Mg Vapes Cartridges
Blueberry Kush 1000 Mg Vapes Cartridges
Vapes294.9%
#9
Cherry Slimeade 1 Gram Flower
Cherry Slimeade 1 Gram Flower
Flower209.1%
#10Big Lice Cbd Gram 3.50
Flower76.5%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Heartland using competitive landscape rank coverage, proximity, and momentum.