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Data Snapshot for Mar 19, 2026
Overview
HEARTLAND's sales surged 26.1% year-over-year, despite a slight decline of 5.2% over the last three months. This growth has propelled their market rank from #44 to #32 in Missouri, showcasing a significant competitive leap in a premium tier market.
Categories
- Top Category: Vapes
- Price Tier: Premium
- States Active: 3
Top States
Heartland Top StatesFeb 2026
Top states where Heartland is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$28.7
YoY Sales Trend
26.1%
2Y Sales Trend
16.8%
Vapes dominate at 55.3% of total sales with an impressive 109.7% YoY growth. Flower is the fastest-growing category, skyrocketing 428.5% YoY, while other categories like Concentrates and Topicals have seen declines.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Vapes | 55.4% | $34.31 | 109.7% |
| Concentrates | 29.2% | $35.94 | 16.3% |
| Topicals | 8.5% | $18.63 | 21.1% |
| Pre-Rolls | 2.0% | $7.16 | 20.9% |
| Flower | 1.7% | $13.03 | 428.5% |
| Oral | 1.7% | $15.5 | 36.3% |
HEARTLAND has a stronghold in Missouri, which accounts for 98.1% of their sales, followed by Colorado and Oklahoma. Their geographic concentration is evident with active operations in just 3 states.
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Market Position
Competitive LandscapeFeb 2026
Ranked #32 among peers in the dominant Vapes category, HEARTLAND competes with leaders like GALACTIC and GOOD DAY FARM. Their rank improved from #44 to #32 over the past year, reflecting competitive tension in the market.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Vapes | 10.8% |
#2 | Vapes | 7.2% |
#3 | Vapes | 17.8% |
#4 | Vapes | 377.4% |
#5 | Vapes | 10.0% |
#6 | Vapes | 23.4% |
#7 | Vapes | 21.8% |
#8 | Vapes | 294.9% |
#9 | Flower | 209.1% |
#10Big Lice Cbd Gram 3.50 | Flower | 76.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Heartland using competitive landscape rank coverage, proximity, and momentum.