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Brand Explorer/Happy Cabbage

Happy Cabbage

Data Snapshot for Mar 19, 2026

Overview

HAPPY CABBAGE's sales dropped 29.7% YoY, reflecting a critical reassessment of brand strategy. With a monthly decline of 10.7% over the past three months, this low-tier brand is under pressure to innovate and reposition to regain consumer interest.

Categories

EdiblesConcentratesVapesPre-RollsFlowerAccessoriesOral
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 3

Top States

Happy Cabbage Top StatesFeb 2026

Top states where Happy Cabbage is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Happy Cabbage market trend chart

Average Price

$11.16

YoY Sales Trend

29.7%

2Y Sales Trend

5.5%

Edibles dominate at 61.6% but faced a significant -41.0% YoY decline. Contrastingly, Vapes surged +60.5% YoY and Flower experienced a remarkable +170.3% YoY growth, showcasing a shift in consumer preferences.

CategorySales ShareAvg PriceYoY
Edibles61.6%$8.1141.0%
Concentrates17.6%$32.6133.0%
Vapes17.2%$32.560.5%
Pre-Rolls3.3%$11.26N/A

HAPPY CABBAGE is primarily concentrated in Oregon (87.9%), with Washington (11.1%) and New York (1.0%) trailing. This geographic focus highlights the brand's reliance on the Oregon market.

StateConcentratesEdiblesPre-RollVapes
198⊖46
⊖⊖⊖⊖
⊖40⊖⊖

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Market Position

Competitive LandscapeFeb 2026

Ranked #8 overall, HAPPY CABBAGE lags behind leaders like WYLD and GRON in the Edibles category. The brand has improved its position from #10 to #8 over the past year, but still trails significantly in market share.

Edibles in Oregon Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Happy Cabbage: 8Happy Cabbage: 8Magic Number: 7Magic Number: 7Smokiez: 6Smokiez: 6Wyld: 1Wyld: 1Gron: 2Gron: 2

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Marionberry [1pk] (100mg)
Marionberry [1pk] (100mg)
Edibles2.0%
#2
Green Apple 100 Mg Edibles Soft Candy Gummies 1 Pack
Green Apple 100 Mg Edibles Soft Candy Gummies 1 Pack
Edibles10.8%
#3
Cherry Limeade 100 Mg Edibles Soft Candy Gummies 1 Pack
Cherry Limeade 100 Mg Edibles Soft Candy Gummies 1 Pack
Edibles10.3%
#4
Tropical Smoothie [1pk] (100mg)
Tropical Smoothie [1pk] (100mg)
Edibles10.1%
#5
Passion Fruit Orange Guava 100 Mg Edibles Soft Candy Gummies 1 Pack
Passion Fruit Orange Guava 100 Mg Edibles Soft Candy Gummies 1 Pack
Edibles15.8%
#6
Banana 1000 Mg Vapes Cartridges
Banana 1000 Mg Vapes Cartridges
Vapes310.5%
#7
Champaya 1 Gram Pre Rolls Single 1 Pack
Champaya 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls44.1%
#8
Durban Pie 1 Gram Pre Rolls Single 1 Pack
Durban Pie 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls171.7%
#9
Super Boof
Super Boof
Concentrates120.8%
#10
Wedding Pie 500 Mg Vapes Cartridges
Wedding Pie 500 Mg Vapes Cartridges
Vapes209.0%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Happy Cabbage using competitive landscape rank coverage, proximity, and momentum.