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Data Snapshot for Mar 20, 2026
Overview
FROOT's rank has slipped from #6 to #7 in California's competitive market, with sales down 6.6% YoY. A 0.5% increase in the last three months doesn't offset the overall decline, signaling challenges in maintaining market share.
Categories
- Top Category: Edibles
- Price Tier: Value
- States Active: 1
Top States
Froot Top StatesFeb 2026
Top states where Froot is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$8.41
YoY Sales Trend
6.6%
2Y Sales Trend
5.9%
Edibles dominate at 78.4% of FROOT's sales, but the category has shrunk by 8.1% YoY. In contrast, Pre-Rolls are the standout performer, growing 6.9% YoY, while Flower and Vapes face significant declines.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 78.4% | $7.71 | 8.1% |
| Pre-Rolls | 17.6% | $11.53 | 6.9% |
| Flower | 3.8% | $21 | 21.5% |
FROOT's footprint is concentrated exclusively in California, which accounts for 100% of its sales. No presence in Oregon or Oklahoma further emphasizes the brand's reliance on a single state market.
| State | Edibles | Flower | Pre-Roll |
|---|---|---|---|
| 7 | ⊖ | 37 |
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Market Position
Competitive LandscapeFeb 2026
FROOT ranks #7 in the Edibles category, trailing behind top competitors like WYLD and CAMINO. The brand has lost ground, now positioned 6 spots behind the leader, showcasing competitive tension in the Edibles space.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Edibles | 8.2% |
#2 | Edibles | 7.0% |
#3 | Edibles | 7.2% |
#4 | Edibles | 8.3% |
#5 | Edibles | 9.3% |
#6 | Pre-Rolls | 11.0% |
#7 | Pre-Rolls | 12.4% |
#8 | Pre-Rolls | 18.7% |
#9 | Flower | 30.6% |
#10 | Pre-Rolls | 40.5% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Froot using competitive landscape rank coverage, proximity, and momentum.