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Brand Explorer/Dragonfly (mi)

Dragonfly (mi)

Data Snapshot for Mar 19, 2026

Overview

YoY sales plummeted 16.9% for DRAGONFLY (MI), signaling market challenges. Monthly trends show a 6.6% drop over the last three months, indicating pricing pressures that could affect future performance.

Categories

Pre-RollsVapesFlowerConcentratesEdiblesAccessories
  • Top Category: Pre-Rolls
  • Price Tier: Value
  • States Active: 3

Top States

Dragonfly (mi) Top StatesFeb 2026

Top states where Dragonfly (mi) is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Dragonfly (mi) market trend chart

Average Price

$2.22

YoY Sales Trend

16.9%

2Y Sales Trend

2.0%

Pre-Rolls dominate at 60.9%, though they've dipped 8.2% YoY. Vapes contribute 22.0% but are down 33.4% YoY, while Flower holds 17.0% with an 18.6% decline. Concentrates are struggling at just 0.1%, down 52.6%.

CategorySales ShareAvg PriceYoY
Pre-Rolls60.9%$1.548.2%
Vapes22.0%$5.233.4%
Flower17.0%$14.8718.6%

Michigan leads with 95.9% of DRAGONFLY's sales, followed by New York at 2.3% and Illinois at 1.7%. The brand's footprint is heavily concentrated, highlighting Michigan's dominance.

StateFlowerPre-RollVapes
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Market Position

Competitive LandscapeFeb 2026

Competitive summary unavailable.

Pre-Rolls in Michigan Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Dragonfly (mi): 8Dragonfly (mi): 6Jungle Juice: 5Jungle Juice: 5Goodlyfe Farms: 6Goodlyfe Farms: 7Jeeter: 1Jeeter: 1Cali Blaze: 2Cali Blaze: 2

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Larissa Pippin 1 Gram Pre Rolls Single 1 Pack
Larissa Pippin 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls6.1%
#2
Dragonfly 1000 Mg Vapes Cartridges
Dragonfly 1000 Mg Vapes Cartridges
Vapes6.9%
#3
Dragonfly 1.25 Gram Pre Rolls Single 1 Pack
Dragonfly 1.25 Gram Pre Rolls Single 1 Pack
Pre-Rolls6.0%
#4
Afternoon Tea 1 Gram Pre Rolls Single 1 Pack
Afternoon Tea 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls13.8%
#5
Dragonfly 1000 Mg Vapes Disposables
Dragonfly 1000 Mg Vapes Disposables
Vapes14.2%
#6
Lemon Cherry 1.25 Gram Pre Rolls Single 1 Pack
Lemon Cherry 1.25 Gram Pre Rolls Single 1 Pack
Pre-Rolls136.5%
#7
Unicorn Piss 1.25 Gram Pre Rolls Single 1 Pack
Unicorn Piss 1.25 Gram Pre Rolls Single 1 Pack
Pre-Rolls103.2%
#8
Citronella 1 Gram Pre Rolls Single 1 Pack
Citronella 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls175.5%
#9
Cheddar Cheeze 28 Gram Flower
Cheddar Cheeze 28 Gram Flower
Flower453.0%
#10
Scotch & Soda 1 Gram Pre Rolls Single 1 Pack
Scotch & Soda 1 Gram Pre Rolls Single 1 Pack
Pre-Rolls1132.1%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Dragonfly (mi) using competitive landscape rank coverage, proximity, and momentum.