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Data Snapshot for Mar 19, 2026
Overview
YoY sales plummeted 16.9% for DRAGONFLY (MI), signaling market challenges. Monthly trends show a 6.6% drop over the last three months, indicating pricing pressures that could affect future performance.
Categories
- Top Category: Pre-Rolls
- Price Tier: Value
- States Active: 3
Top States
Dragonfly (mi) Top StatesFeb 2026
Top states where Dragonfly (mi) is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$2.22
YoY Sales Trend
16.9%
2Y Sales Trend
2.0%
Pre-Rolls dominate at 60.9%, though they've dipped 8.2% YoY. Vapes contribute 22.0% but are down 33.4% YoY, while Flower holds 17.0% with an 18.6% decline. Concentrates are struggling at just 0.1%, down 52.6%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Pre-Rolls | 60.9% | $1.54 | 8.2% |
| Vapes | 22.0% | $5.2 | 33.4% |
| Flower | 17.0% | $14.87 | 18.6% |
Michigan leads with 95.9% of DRAGONFLY's sales, followed by New York at 2.3% and Illinois at 1.7%. The brand's footprint is heavily concentrated, highlighting Michigan's dominance.
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Pre-Rolls | 6.1% |
#2 | Vapes | 6.9% |
#3 | Pre-Rolls | 6.0% |
#4 | Pre-Rolls | 13.8% |
#5 | Vapes | 14.2% |
#6 | Pre-Rolls | 136.5% |
#7 | Pre-Rolls | 103.2% |
#8 | Pre-Rolls | 175.5% |
#9 | Flower | 453.0% |
#10 | Pre-Rolls | 1132.1% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Dragonfly (mi) using competitive landscape rank coverage, proximity, and momentum.