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Data Snapshot for Mar 20, 2026
Overview
At Dixie, we believe that cannabis is powerful, that quality is important and that accurate dosing is everything. Which is why, since 2010, we’ve been leading the industry through research, education and advocacy. And we’ve established ourselves as the trusted source for innovati...
DIXIE's sales plummeted 56.1% year-over-year, marking a significant decline. In a surprising twist, the brand improved its rank from #12 to #11 in Maryland, even as overall sales dropped 20.5% over the last three months.
Categories
- Top Category: Edibles
- Price Tier: Mid-Market
- States Active: 4
Top States
Dixie Top StatesFeb 2026
Top states where Dixie is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$15.14
YoY Sales Trend
56.1%
2Y Sales Trend
71.1%
DIXIE leads in Edibles, holding 84.3% of total sales, but faced a steep decline of 60.4% YoY. Vapes are gaining traction at 10.7% with a 5.6% increase YoY, while Topicals saw a drastic drop of 92.4%.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 84.3% | $13.92 | 60.4% |
| Vapes | 10.7% | $37.48 | 5.6% |
| Oral | 4.8% | $18.78 | 10.5% |
DIXIE's strongest market presence is in Maryland (35.1%), followed by Missouri (31.2%) and Michigan (24.9%). The brand is active in 9 states, showcasing a concentrated geographic footprint.
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Market Position
Competitive LandscapeFeb 2026
DIXIE ranks #11 in the competitive Edibles category, trailing top brands like CURIO WELLNESS and INCREDIBLES. The brand has gained 1 spot over the past year, moving up from #12 to #11.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Edibles | 8.8% |
#2  | Vapes | 96.3% |
#3  | Edibles | 18.4% |
#4  | Edibles | 14.8% |
#5  | Edibles | 7.9% |
#6  | Edibles | 8.7% |
#7  | Vapes | 92.3% |
#8  | Vapes | 132.1% |
#9  | Edibles | 49.9% |
#10  | Oral | 55.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Dixie using competitive landscape rank coverage, proximity, and momentum.
