Is this your Brand? Log in to Hoodie!
Log in to HoodieButterfly Effect
Data Snapshot for Mar 19, 2026
Overview
Butterfly Effect is our flagship brand – and the first brand the patients in Ohio were able to purchase under Ohio’s Medical Marijuana Control Program. We understand that high quality, consistently available medication is imperative for patients, and we take pride in operating w...
BUTTERFLY EFFECT's YoY growth of +30.9% distinguishes it as a premium player in the market. Rank improved from #17 to #12 in Ohio, showcasing its rising profile. Despite a slight 1.8% dip over the last three months, sales are up 3.6%, indicating resilience.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 2
Top States
Butterfly Effect Top StatesFeb 2026
Top states where Butterfly Effect is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$34.15
YoY Sales Trend
30.9%
2Y Sales Trend
80.6%
Flower holds a significant 34.9% share with +28.3% YoY growth, while Vapes lead the charge at +52.0%. Concentrates also show strength at +34.8%, contrasting sharply with Edibles, which are down -12.4% YoY.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 34.9% | $46.86 | 28.3% |
| Vapes | 34.8% | $33.76 | 52.0% |
| Concentrates | 11.5% | $33.98 | 34.8% |
| Edibles | 10.1% | $24.28 | 12.4% |
| Oral | 4.2% | $48.06 | 3.3% |
| Pre-Rolls | 2.5% | $10.13 | N/A |
| Topicals | 1.6% | $39.11 | 3.8% |
BUTTERFLY EFFECT dominates in Ohio, accounting for 100% of its sales. Currently active in only 2 states, it faces opportunities for expansion in the Mississippi market.
| State | Concentrates | Edibles | Flower | Oral | Pre-Roll | Topicals | Vapes |
|---|---|---|---|---|---|---|---|
| 4 | 13 | 12 | 3 | 23 | 1 | 4 | |
| ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ | ⊖ |
Want SKU-Level Buyer Signals?
Unlock purchaser contacts, SKU-level velocity, and whitespace opportunities for this brand.
Market Position
Competitive LandscapeFeb 2026
#12 in Flower, trailing behind BUCKEYE and RIVIERA CREEK. While rank improved from #17 to #12, it still lags 11 spots behind the leader. Competitive tension remains high as it aims to close the gap with top brands.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 ![Layer Cake [14.15g] Butterfly Effect Flower Gram 14](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2F337c73b967b3a18860fb25f31789bf76.jpg&w=64&q=75){kind=small} | Flower | 11.4% |
#2 ![Layer Cake [2.83g] Butterfly Effect Flower Gram 2.83](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ffaae95baa7201762f3ca299cc5b58ac3&w=64&q=75){kind=small} | Flower | 8.1% |
#3 ![Layer Cake Live Resin [1g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Fdce5d7e98ef0763f3b3bf8b38e8999da&w=64&q=75){kind=small} | Vapes | 19.0% |
#4 ![Oa [1g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2F9500b8497b7988e38454d7c5edc74976&w=64&q=75){kind=small} | Vapes | 20.7% |
#5 ![Lemon G [1g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ffd9decff76925ab1473abf4d6d0aed76&w=64&q=75){kind=small} | Vapes | 11.8% |
#6 | Vapes | 70.1% |
#7  | Flower | 203.3% |
#8 ![Black Jack [28.3g] Butterfly Effect Flower Gram 28](/_next/image?url=https%3A%2F%2Fs3.us-west-2.amazonaws.com%2Fcatsy.975%2Fecc558a9f7c2093e218e0e8d8ea097f9.jpg&w=64&q=75){kind=small} | Flower | 299.4% |
#9 ![Permanent Marker [1g]](/_next/image?url=https%3A%2F%2Fdata-item-images.s3.us-east-2.amazonaws.com%2Fsuccess%2Ffddcff38c53931508cea81c42edb0771&w=64&q=75){kind=small} | Vapes | 502.8% |
#10  | Flower | 404.4% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Butterfly Effect using competitive landscape rank coverage, proximity, and momentum.
