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Data Snapshot for Mar 19, 2026
Overview
NORTHERN CONNECTIONS' sales dropped 36.4% year-over-year, signaling a critical shift in market dynamics. With a three-month trend of -17.5%, the brand's low-tier positioning faces mounting challenges in a competitive landscape.
Categories
- Top Category: Edibles
- Price Tier: Value
- States Active: 3
Top States
Northern Connections Top StatesFeb 2026
Top states where Northern Connections is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend
Average Price
$8.51
YoY Sales Trend
36.4%
2Y Sales Trend
35.3%
Edibles dominate at 86.4% but fell 37.5% YoY; Topicals hold 10.6% with an 11.2% decline. Concentrates, however, surged 69.4% YoY, highlighting a shift in consumer preferences.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 86.4% | $7.83 | 37.5% |
| Topicals | 10.6% | $27.56 | 11.2% |
NORTHERN CONNECTIONS operates primarily in Michigan, which accounts for 98.2% of sales. The brand also has a presence in Oregon and California, but geographic concentration remains high.
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Market Position
Competitive LandscapeFeb 2026
Competitive summary unavailable.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1  | Edibles | 11.4% |
#2  | Edibles | 15.8% |
#3  | Edibles | 10.5% |
#4  | Edibles | 9.8% |
#5  | Edibles | 4.5% |
#6  | Topicals | 29.3% |
#7  | Topicals | 21.0% |
#8  | Topicals | 78.7% |
#9  | Topicals | 97.5% |
#10  | Topicals | 227.9% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Northern Connections using competitive landscape rank coverage, proximity, and momentum.
