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Data Snapshot for Mar 19, 2026
Overview
YoY growth at a striking +222.5% for HIGHWAY HOTEL, demonstrating strong premium positioning. However, sales dipped 13.4% over the last three months, suggesting a potential market adjustment. This dynamic indicates a shift in consumer preferences and spending behavior.
Categories
- Top Category: Flower
- Price Tier: Premium
- States Active: 3
Top States
Highway Hotel Top StatesFeb 2026
Top states where Highway Hotel is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$41.4
YoY Sales Trend
222.5%
2Y Sales Trend
35325.7%
Flower dominates the lineup at 97.8%, with an impressive YoY growth of +215.3%. Pre-Rolls contribute a mere 2.2%, highlighting the overwhelming consumer preference for Flower.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Flower | 97.8% | $45.89 | 215.3% |
| Pre-Rolls | 2.2% | $7.84 | N/A |
HIGHWAY HOTEL excels in Louisiana, Missouri, and Arkansas, with Louisiana capturing 70.8% of sales. The brand's footprint is concentrated across these three states, enhancing its market presence.
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Market Position
Competitive LandscapeFeb 2026
#2 in Flower, HIGHWAY HOTEL has climbed from #5 in the past year. Competes closely with GOOD DAY FARM (#1) and CODES. (#3), showcasing strong competitive dynamics.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Flower | N/A |
#2 | Flower | 70.9% |
#3 | Flower | 25.6% |
#4 | Flower | N/A |
#5 | Flower | 397.5% |
#6 | Flower | 120.7% |
#7 | Flower | 626.0% |
#8 | Flower | 153.3% |
#9 | Flower | 260.6% |
#10 | Flower | 203.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Highway Hotel using competitive landscape rank coverage, proximity, and momentum.