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Brand Explorer/Choice Labs

Choice Labs

Data Snapshot for Mar 19, 2026

Overview

Michigan's Leading Cannabis Processor Choice Labs is a licensed processor of medical and adult-use (recreational) marijuana. We are proud to manufacture the following brands: CHOICE, Crude Boys, Drip, Cannabis PM, Quantum Energy, and Mojo Chocolates. Our main phone number is 517-...

CHOICE LABS faces a 14.7% YoY decline in sales, with a notable 16.5% drop over the past three months. This low-tier brand is struggling to maintain its market position as it navigates a challenging landscape.

Categories

EdiblesFlowerPre-RollsVapesConcentratesAccessoriesTopicals
  • Top Category: Edibles
  • Price Tier: Value
  • States Active: 4

Top States

Choice Labs Top StatesFeb 2026

Top states where Choice Labs is active based on indexed sales coverage.

Trend View

Market Insights SnapshotFeb 2026

Trend narrative unavailable.

24-Month Trend

Choice Labs market trend chart

Average Price

$4.43

YoY Sales Trend

14.7%

2Y Sales Trend

21.2%

Edibles dominate at 98.4% of sales, yet experienced a 15.2% drop YoY. In contrast, Flower skyrocketed by 642.2% YoY, marking it as the fastest-growing category, while Vapes plummeted by 47.8% YoY—the slowest.

CategorySales ShareAvg PriceYoY
Edibles98.4%$4.415.2%

CHOICE LABS thrives primarily in Michigan (72.6%) and Massachusetts (27.3%), showcasing a highly concentrated presence in these two states. The brand operates across four states, with Michigan leading sales.

StateEdibles
2
8

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Market Position

Competitive LandscapeFeb 2026

CHOICE LABS ranks #2 in the Edibles category, trailing behind WYLD at #1. The competitive landscape is tight, with notable peers including MKX at #3 and LUME CANNABIS CO at #4, highlighting the brand's ongoing challenges.

Edibles in Michigan Rankings (Last 4 Months)Nov 2025Dec 2025Jan 2026Feb 2026Choice Labs: 2Choice Labs: 2Wyld: 1Wyld: 1Mkx: 3Mkx: 3Lume Cannabis Co: 6Lume Cannabis Co: 4Camino: 4Camino: 5

SKU View

Notable ProductsFeb 2026

Top products for Feb 2026 with sales and momentum indicators.

ProductCategoryMoM
#1
Choice Chews Chronic Cherry Berry [10pk] (200mg)
Choice Chews Chronic Cherry Berry [10pk] (200mg)
Edibles1.3%
#2
Choice Chews 100mg Granddaddy Grape (indica) 100mg
Choice Chews 100mg Granddaddy Grape (indica) 100mg
Edibles1.6%
#3
Choice Chews Blue Razz Dream [10pk] (200mg)
Choice Chews Blue Razz Dream [10pk] (200mg)
Edibles20.8%
#4
Choice Chews Strawberry Lemonade [10pk] (200mg)
Choice Chews Strawberry Lemonade [10pk] (200mg)
Edibles1.4%
#5
Choice Chews Granddaddy Grape [10pk] (200mg)
Choice Chews Granddaddy Grape [10pk] (200mg)
Edibles9.5%
#6
Choice Chews Red Raz Haze [10pk] (200mg)
Choice Chews Red Raz Haze [10pk] (200mg)
Edibles8.8%
#7
Choice Chews Watermelon Kush [10pk] (200mg)
Choice Chews Watermelon Kush [10pk] (200mg)
Edibles16.3%
#8
Strawberry Lemonade (100mg)
Strawberry Lemonade (100mg)
Edibles21.4%
#9
Pineapple 100 Mg Edibles Soft Candy Gummies 20 Pack
Pineapple 100 Mg Edibles Soft Candy Gummies 20 Pack
Edibles128.4%
#10
Pineapple [10pk] (100mg)
Pineapple [10pk] (100mg)
Edibles171.3%

Benchmarking

Competitive Peer Set

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Peer brands benchmarked against Choice Labs using competitive landscape rank coverage, proximity, and momentum.