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Data Snapshot for Mar 19, 2026
Overview
Michigan's Leading Cannabis Processor Choice Labs is a licensed processor of medical and adult-use (recreational) marijuana. We are proud to manufacture the following brands: CHOICE, Crude Boys, Drip, Cannabis PM, Quantum Energy, and Mojo Chocolates. Our main phone number is 517-...
CHOICE LABS faces a 14.7% YoY decline in sales, with a notable 16.5% drop over the past three months. This low-tier brand is struggling to maintain its market position as it navigates a challenging landscape.
Categories
- Top Category: Edibles
- Price Tier: Value
- States Active: 4
Top States
Choice Labs Top StatesFeb 2026
Top states where Choice Labs is active based on indexed sales coverage.
Trend View
Market Insights SnapshotFeb 2026
Trend narrative unavailable.
24-Month Trend

Average Price
$4.43
YoY Sales Trend
14.7%
2Y Sales Trend
21.2%
Edibles dominate at 98.4% of sales, yet experienced a 15.2% drop YoY. In contrast, Flower skyrocketed by 642.2% YoY, marking it as the fastest-growing category, while Vapes plummeted by 47.8% YoY—the slowest.
| Category | Sales Share | Avg Price | YoY |
|---|---|---|---|
| Edibles | 98.4% | $4.4 | 15.2% |
CHOICE LABS thrives primarily in Michigan (72.6%) and Massachusetts (27.3%), showcasing a highly concentrated presence in these two states. The brand operates across four states, with Michigan leading sales.
| State | Edibles |
|---|---|
| 2 | |
| 8 |
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Market Position
Competitive LandscapeFeb 2026
CHOICE LABS ranks #2 in the Edibles category, trailing behind WYLD at #1. The competitive landscape is tight, with notable peers including MKX at #3 and LUME CANNABIS CO at #4, highlighting the brand's ongoing challenges.
SKU View
Notable ProductsFeb 2026
Top products for Feb 2026 with sales and momentum indicators.
| Product | Category | MoM |
|---|---|---|
#1 | Edibles | 1.3% |
#2 | Edibles | 1.6% |
#3 | Edibles | 20.8% |
#4 | Edibles | 1.4% |
#5 | Edibles | 9.5% |
#6 | Edibles | 8.8% |
#7 | Edibles | 16.3% |
#8 | Edibles | 21.4% |
#9 | Edibles | 128.4% |
#10 | Edibles | 171.3% |
Benchmarking
Competitive Peer Set
Peer brands benchmarked against Choice Labs using competitive landscape rank coverage, proximity, and momentum.